FORTITUDO, HONESTAS Trademark

Trademark Overview


On Tuesday, December 31, 2024, a trademark application was filed for FORTITUDO, HONESTAS with the United States Patent and Trademark Office. The USPTO has given the FORTITUDO, HONESTAS trademark a serial number of 98929827. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, June 5, 2025. This trademark is owned by Execushield, Inc.. The FORTITUDO, HONESTAS trademark is filed in the Education & Entertainment Services, Personal and Legal & Social Services categories with the following description:

Education services, namely, providing training courses in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Training services in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Leadership development training in the field of professional security guarding; Providing educational examination for certification in the field of professional security guarding and weapons skills and tactics; Vocational education in the field of professional security guarding, first aid, weapons skills and tactics, and investigations

Background investigation services; Detective investigations; Investigation services relating to the physical safety of persons; Investigation services relating to the security of tangible property; Private investigation services; Security guard services; Surveillance services; Verification of personal identity as part of personal background investigations; Personal background investigations; Pre-employment background investigations; Pre-employment background screening services; Security services, namely, providing executive protection
fortitudo, honestas

General Information


Serial Number98929827
Word MarkFORTITUDO, HONESTAS
Filing DateTuesday, December 31, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateThursday, June 5, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEducation services, namely, providing training courses in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Training services in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Leadership development training in the field of professional security guarding; Providing educational examination for certification in the field of professional security guarding and weapons skills and tactics; Vocational education in the field of professional security guarding, first aid, weapons skills and tactics, and investigations
Description of MarkThe mark consists of A solid, shield-shaped field with an angel, clad in gladiator garb and wings spread wide, standing on the back of a winged demon holding a pitchfork, pinning the demon down and holding a sword aloft before a killing blow. All this in front of a globe with ribbons going up opposite sides, the left reading FORTITUDO and the right reading HONESTAS..
Pseudo MarkFORTITUDO HONESTAS
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBackground investigation services; Detective investigations; Investigation services relating to the physical safety of persons; Investigation services relating to the security of tangible property; Private investigation services; Security guard services; Surveillance services; Verification of personal identity as part of personal background investigations; Personal background investigations; Pre-employment background investigations; Pre-employment background screening services; Security services, namely, providing executive protection

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, December 31, 2024
Primary Code041
First Use Anywhere DateThursday, November 30, 2023
First Use In Commerce DateThursday, November 30, 2023

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, December 31, 2024
Primary Code045
First Use Anywhere DateThursday, November 30, 2023
First Use In Commerce DateThursday, November 30, 2023

Trademark Owner History


Party NameExecushield, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94114

Trademark Events


Event DateEvent Description
Tuesday, December 31, 2024NEW APPLICATION ENTERED
Wednesday, May 28, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, May 28, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 5, 2025ASSIGNED TO EXAMINER
Thursday, June 5, 2025NON-FINAL ACTION WRITTEN
Thursday, June 5, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 5, 2025NON-FINAL ACTION E-MAILED