FORTITUDO, HONESTAS Trademark
Trademark Overview
On Tuesday, December 31, 2024, a trademark application was filed for FORTITUDO, HONESTAS with the United States Patent and Trademark Office. The USPTO has given the FORTITUDO, HONESTAS trademark a serial number of 98929827. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 10, 2026. This trademark is owned by Execushield, Inc.. The FORTITUDO, HONESTAS trademark is filed in the Education & Entertainment Services, Personal and Legal & Social Services categories with the following description:
Background investigation services; Detective investigations; Investigation services relating to the physical safety of persons; Investigation services relating to the security of tangible property; Private investigation services; Security guard services; Surveillance services; Verification of personal identity as part of personal background investigations; Personal background investigations; Pre-employment background investigations; Pre-employment background screening services; Security services, namely, providing executive protection
Education services, namely, providing training courses in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Training services in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Leadership development training in the field of professional security guarding; Providing educational examination for certification in the field of professional security guarding and weapons skills and tactics; Vocational education in the field of professional security guarding, first aid, weapons skills and tactics, and investigations
General Information
| Serial Number | 98929827 |
| Word Mark | FORTITUDO, HONESTAS |
| Filing Date | Tuesday, December 31, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Background investigation services; Detective investigations; Investigation services relating to the physical safety of persons; Investigation services relating to the security of tangible property; Private investigation services; Security guard services; Surveillance services; Verification of personal identity as part of personal background investigations; Personal background investigations; Pre-employment background investigations; Pre-employment background screening services; Security services, namely, providing executive protection |
| Description of Mark | The mark consists of a solid, shield-shaped field with an angel, clad in gladiator garb and wings spread wide, standing on the back of a winged demon holding a pitchfork, pinning the demon down and holding a sword aloft before a killing blow. All this in front of a globe with ribbons going up opposite sides, the left reading "FORTITUDO" and the right reading "HONESTAS". |
| Pseudo Mark | FORTITUDO HONESTAS |
| Goods and Services | Education services, namely, providing training courses in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Training services in the field of professional security guarding, first aid, weapons skills and tactics, and investigations; Leadership development training in the field of professional security guarding; Providing educational examination for certification in the field of professional security guarding and weapons skills and tactics; Vocational education in the field of professional security guarding, first aid, weapons skills and tactics, and investigations |
| Translation of Words in Mark | The English translation of "FORTITUDO, HONESTAS" in the mark is "FORTITUDE, HONESTY". |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 31, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, November 30, 2023 |
| First Use In Commerce Date | Thursday, November 30, 2023 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 31, 2024 |
| Primary Code | 045 |
| First Use Anywhere Date | Thursday, November 30, 2023 |
| First Use In Commerce Date | Thursday, November 30, 2023 |
Trademark Owner History
| Party Name | Execushield, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94114
US |
| Party Name | Execushield, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94114
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 31, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 28, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 5, 2025 | ASSIGNED TO EXAMINER |
| Thursday, June 5, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, June 5, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, June 5, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 30, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 30, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 30, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 28, 2025 | FINAL REFUSAL WRITTEN |
| Monday, July 28, 2025 | FINAL REFUSAL E-MAILED |
| Monday, July 28, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, October 27, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, October 27, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, January 27, 2026 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, January 27, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 27, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 12, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
