FORM FOLLOWS PERFORMANCE Trademark
Trademark Overview
On Friday, July 18, 2025, a trademark application was filed for FORM FOLLOWS PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the FORM FOLLOWS PERFORMANCE trademark a serial number of 99291218. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 3, 2026. This trademark is owned by Adrian Smith + Gordon Gill Architecture LLP. The FORM FOLLOWS PERFORMANCE trademark is filed in the Construction & Repair Services and Computer & Software Services & Scientific Services categories with the following description:
Architectural and interior design services; Urban design planning services; Sustainable development and design services, namely, sustainable urban design planning services
sustainable real estate development services
General Information
| Serial Number | 99291218 |
| Word Mark | FORM FOLLOWS PERFORMANCE |
| Filing Date | Friday, July 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 3, 2026 |
Trademark Statements
| Goods and Services | Architectural and interior design services; Urban design planning services; Sustainable development and design services, namely, sustainable urban design planning services |
| Goods and Services | sustainable real estate development services |
Classification Information
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 18, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Adrian Smith + Gordon Gill Architecture LLP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60603 |
| Party Name | Adrian Smith + Gordon Gill Architecture LLP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60603 |
Trademark Events
| Event Date | Event Description |
| Friday, July 18, 2025 | NEW APPLICATION ENTERED |
| Friday, July 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, December 5, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 8, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 7, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 7, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 7, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 8, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 28, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
