FOREVER STARTS NOW Trademark

Trademark Overview


On Tuesday, May 11, 2021, a trademark application was filed for FOREVER STARTS NOW with the United States Patent and Trademark Office. The USPTO has given the FOREVER STARTS NOW trademark a serial number of 90704467. The federal status of this trademark filing is REGISTERED as of Tuesday, March 12, 2024. This trademark is owned by Rivian IP Holdings, LLC. The FOREVER STARTS NOW trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail stores services featuring land vehicles and vehicles, namely, stores, outlets, and pop-up stores; providing purchase advisory and consultancy services to consumers for the purchase of land vehicles
forever starts now

General Information


Serial Number90704467
Word MarkFOREVER STARTS NOW
Filing DateTuesday, May 11, 2021
Status700 - REGISTERED
Status DateTuesday, March 12, 2024
Registration Number7327990
Registration DateTuesday, March 12, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 17, 2022

Trademark Statements


Goods and ServicesRetail stores services featuring land vehicles and vehicles, namely, stores, outlets, and pop-up stores; providing purchase advisory and consultancy services to consumers for the purchase of land vehicles

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code035
First Use Anywhere DateWednesday, May 12, 2021
First Use In Commerce DateWednesday, May 12, 2021

Trademark Owner History


Party NameRivian IP Holdings, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MI 48701

Party NameRivian IP Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MI 48701

Party NameRivian IP Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPlymouth, MI 48170

Trademark Events


Event DateEvent Description
Friday, May 14, 2021NEW APPLICATION ENTERED
Wednesday, August 11, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 28, 2021ASSIGNED TO EXAMINER
Thursday, October 7, 2021NON-FINAL ACTION WRITTEN
Thursday, October 7, 2021NON-FINAL ACTION E-MAILED
Thursday, October 7, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 23, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 23, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 24, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 24, 2022ASSIGNED TO LIE
Wednesday, March 2, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 15, 2022WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, April 5, 2022PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, April 12, 2022EXAMINERS AMENDMENT -WRITTEN
Tuesday, April 12, 2022EXAMINERS AMENDMENT E-MAILED
Tuesday, April 12, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, April 12, 2022EXAMINER'S AMENDMENT ENTERED
Tuesday, April 12, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 27, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 17, 2022PUBLISHED FOR OPPOSITION
Tuesday, May 17, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 12, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, December 23, 2022SOU TEAS EXTENSION RECEIVED
Friday, December 23, 2022SOU EXTENSION 1 FILED
Friday, December 23, 2022SOU EXTENSION 1 GRANTED
Tuesday, December 27, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 10, 2023SOU TEAS EXTENSION RECEIVED
Monday, July 10, 2023SOU EXTENSION 2 FILED
Monday, July 10, 2023SOU EXTENSION 2 GRANTED
Wednesday, July 12, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, October 21, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Saturday, October 21, 2023WITHDRAWAL OF ATTORNEY GRANTED
Wednesday, October 25, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 25, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 25, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 25, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 25, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024TEAS STATEMENT OF USE RECEIVED
Friday, February 2, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, January 11, 2024USE AMENDMENT FILED
Friday, February 2, 2024STATEMENT OF USE PROCESSING COMPLETE
Friday, February 2, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, February 3, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 12, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, March 12, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Friday, February 13, 2026TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 13, 2026APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 13, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 13, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 13, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 13, 2026TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS