| Serial Number | 90336160 |
| Word Mark | FORD BLUE ADVANTAGE |
| Filing Date | Monday, November 23, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 21, 2023 |
| Registration Number | 7006918 |
| Registration Date | Tuesday, March 21, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 30, 2021 |
| Description of Mark | The mark consists of the stylized script word "FORD" on an oval carrier shaded blue with a white outline and a blue outer outline; to the right is the stylized wording "BLUE ADVANTAGE" in blue. The remaining white background represents transparent and is not a feature of the mark. |
| Goods and Services | Extended warranty services, namely, service contracts for vehicle dealerships on pre-owned vehicles sold exclusively through authorized automotive dealerships |
| Indication of Colors claimed | The color(s) blue and white is/are claimed as a feature of the mark. |
| Goods and Services | Dealership services in the field of certified pre-owned vehicles; vehicle dealership services, namely, processing warranty registration documentation for others related to extended warranties on pre-owned vehicles sold exclusively through authorized automotive dealerships; vehicle dealership services, namely, dealerships in the field of pre-owned motor and electric vehicles, vans, pick-up trucks and SUVs; retail dealership and wholesale distributorship services in the field of motor vehicles; and advertising, marketing and promotional services for automotive dealerships |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 27, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 30, 2020 |
| First Use In Commerce Date | Monday, November 30, 2020 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 8, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, November 30, 2020 |
| First Use In Commerce Date | Monday, November 30, 2020 |
| Party Name | Ford Motor Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dearborn, MI 48126 |
| Party Name | Ford Motor Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dearborn, MI 48126 |
| Party Name | Ford Motor Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dearborn, MI 48126 |
| Event Date | Event Description |
| Tuesday, March 21, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 21, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 17, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, February 16, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 18, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, January 12, 2023 | USE AMENDMENT FILED |
| Tuesday, January 17, 2023 | ASSIGNED TO EXAMINER |
| Thursday, January 12, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 2, 2022 | CORRESPONDENCE E-MAILED |
| Friday, October 21, 2022 | AMENDMENT AFTER NOA NOT ENTERED |
| Wednesday, November 2, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 21, 2022 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Saturday, June 18, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 16, 2022 | SOU EXTENSION 1 GRANTED |
| Thursday, June 16, 2022 | SOU EXTENSION 1 FILED |
| Thursday, June 16, 2022 | TEAS EXTENSION RECEIVED |
| Friday, March 25, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 25, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 25, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 25, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 30, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 30, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, October 22, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 8, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 8, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 8, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 19, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 19, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 19, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, May 7, 2021 | ASSIGNED TO EXAMINER |
| Thursday, January 28, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 27, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 26, 2020 | NEW APPLICATION ENTERED |