| Serial Number | 99138254 |
| Word Mark | FOR U+ |
| Filing Date | Tuesday, April 15, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, December 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 7, 2025 |
| Goods and Services | membership club services in the nature of providing customer loyalty incentive reward program for retail grocery store customers featuring expedited home delivery services, discounts on purchased products, partnership discounts, promotional store credits, gift cards, rewards for loyalty account holders, loyalty coupons for frequent shoppers of retail grocery stores, and VIP customer service line |
| Goods and Services | Providing online, non-downloadable software for offering and distribution of discount offers downloaded to members loyalty accounts or device shopping list, for the purpose of promoting additional targeted savings and rewarding loyalty |
| Pseudo Mark | FOR U PLUS |
| Goods and Services | Downloadable software, namely, software for offering and distribution of discount offers downloaded to members loyalty accounts or device shopping list, for the purpose of promoting additional targeted savings and rewarding loyalty |
| Pseudo Mark | FOR YOU PLUS |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 15, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 15, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SAFEWAY INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLEASANTON, CA 94588 |
| Party Name | Albertsons Safeway LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boise, ID 83706 |
| Party Name | Albertsons Safeway LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boise, ID 83706 |
| Event Date | Event Description |
| Tuesday, April 15, 2025 | NEW APPLICATION ENTERED |
| Tuesday, April 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, August 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 5, 2025 | ASSIGNED TO EXAMINER |
| Friday, September 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 2, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, December 8, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, December 8, 2025 | SOU EXTENSION 1 FILED |
| Monday, December 8, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, December 9, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 7, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |