| Serial Number | 97855696 |
| Word Mark | FOR THIS IS ALL WE MAKE. BUT WE MAKE IT ALL |
| Filing Date | Friday, March 24, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Thursday, October 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 10, 2024 |
| Goods and Services | Patronage being providing financial sponsorships to individuals engaged in the fields of music, the arts, education and exploration; financial management of sponsorship funds; providing scholarships to musicians, artists, educators and explorers; Awards of prizes in the nature of providing scholarships and financial support to researchers in the fields of music, the arts, education and exploration |
| Goods and Services | Printed newspapers; printed matter, namely, books in the field of watches, music, the arts, education and exploration and magazines in the field of watches, music, the arts, education and exploration; printed brochures about watches, music, the arts, education and exploration; printed flyers about watches, music, the arts, education and exploration; printed posters, calendars, and photographs; printed maps and illustrations |
| Goods and Services | Promotional services, namely, sales promotion for others; creation and production and dissemination of advertising material in the nature of leaflets, printed material, video demonstrations; publishing of advertising texts; advertising sponsorship in the form of promotional sponsorship in the artistic field; promotional services for watch articles, namely, sales promotion for others |
| Goods and Services | Organizing and conducting exhibitions, conferences and in-person educational forums for educational and entertainment purposes relating to developments and discoveries in the fields of music, the arts, education and exploration; arranging contests for education or entertainment; organizing and conducting colloquia, conferences, conventions and symposia for cultural or educational purposes in the fields of music, the arts, education and exploration; organization of exhibitions for cultural and educational purposes; editing of radio and television programs; film production; production of video tapes; providing non-downloadable online video sequences, information and news services in the field of current events in terms of developments and discoveries in the fields of science |
| Goods and Services | Watches and parts thereof |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, April 16, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, April 16, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, April 16, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, April 16, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, April 16, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Rolex Watch U.S.A., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | Rolex Watch U.S.A., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Tuesday, March 28, 2023 | NEW APPLICATION ENTERED |
| Sunday, April 16, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 20, 2023 | ASSIGNED TO EXAMINER |
| Sunday, September 24, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, September 24, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, September 24, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, September 24, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, September 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 10, 2023 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, August 1, 2024 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, August 2, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, August 2, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, August 2, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 5, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, August 5, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Monday, August 5, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 5, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 10, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 10, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 5, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 10, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, February 10, 2025 | SOU EXTENSION 1 FILED |
| Tuesday, February 11, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, February 11, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, October 30, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, October 30, 2025 | SOU EXTENSION 2 FILED |
| Thursday, October 30, 2025 | SOU EXTENSION 2 GRANTED |
| Friday, October 31, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |