| Serial Number | 99504818 |
| Word Mark | FOR THE LOVE OF COMMERCE |
| Filing Date | Wednesday, November 19, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, July 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising and promotion for others; advertising, business management; business administration; direct mail advertising; advertising in the nature of providing advertisement banners that promote the goods and services of others featuring hypertext links to the web sites of others; computerised file management; organization of exhibitions for commercial or advertising purposes; analysis and consultancy relating to the impact of advertising on electronic communication networks; consultancy with a view to optimising the visibility of commercial or non-commercial websites; targeted marketing and publicity; conducting marketing studies; market research relating to advertising; providing of information relating to provision and rental of advertising space; business organisation; auctioneering; arranging and conducting of online auctions for the purchase and sale of advertising; value-added reseller services, namely, distributorship services in the field of online advertising and ecommerce services; business management services, relating to the purchase and sale of online advertising; advertising agencies and business management; advertising via electronic means and via the internet; provision and rental of advertising space; provision of advertising space; drafting and publication of publicity texts; dissemination of advertising matter, information, consultancy and assistance relating to the aforesaid services; creation and structuring of advertising campaigns, advertising banners and messages; providing online marketplaces for sellers of goods and or services; compilation of data into computer databases; management and compilation of computerised databases comprised of data of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computer databases; updating and maintenance of data in computer databases; provision of commercial information from online databases; business advisory services in relation to marketing and advertising strategies; tracking and measuring the performance of advertising campaigns for others; Collection of business information related to retail habits, spending habits and the identification of categories of shoppers; benchmarking services in the field of advertising and sales strategy, namely, comparing and analyzing data regarding the goods and services of others and their advertisements and sales for commercial purposes; provision of an online market place for buyers and sellers of goods and services; Affiliate marketing; Consultancy services in the field of affiliate marketing; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with awards programs; Business advisory services relating to company performance; Product launch services for advertising and marketing purposes; Product sales information; Product marketing services; Product demonstrations and product display services, namely, demonstrating and displaying products of others for advertising and marketing purposes; Providing consumer product advice; Providing consumer product information; Providing consumer product recommendations; Presentation of goods on communications media, for retail purposes; Advisory services relating to commercial transactions for marketing or advertising purposes; Provision of information and advisory services relating to e-commerce, namely, providing information about products via telecommunication networks for advertising and sales purposes; Chamber of commerce services for the promotion of businesses on digital advertisement platforms; Business management services relating to electronic commerce; Sales promotion; Sales management services; Sales prospecting for others; Search engine optimisation for sales promotion; Administration of sales promotion incentive programs; Business administration services for the processing of sales made on a global computer network; Media buying services, namely, providing consulting services in the field of facilitating the planning, buying, and selling of media; Advertising via electronic media and specifically the internet; Provision of advertising space on electronic media |
| Goods and Services | Engineering services, namely, evaluations, appraisals and research in the technological fields of computer and information technology; design and development of computer software, computer systems, algorithmic software and new technologies for others in the field of advertising, ecommerce, and marketing; research and development of new products for others; computer technology consultancy in the fields of technical, technological, programmatic and algorithmic project studies; development, design, and rental of computer software, servers, algorithmic programs; installation, maintenance and updating of computer software, software for computer servers, algorithmic programs; computer programming; computer technology consultancy; conversion of data, other than physical conversion, and computer code; hosting the websites of others in the field of adverts, namely, online advertisements; designing of websites, parts of websites, and application programming interface (API) software for advertising purposes and the serving of adverts; programming of software for online advertising; software as a service (SaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, real time bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service services (PaaS) featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, real time bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service (PaaS) and software as a service (SaaS) services featuring software for marketing, data analysis, dissemination of advertising, creating and uploading advertising materials, namely, uploading advertisements on digital platforms, monitoring advertising campaigns for purchasing content for advertisements or advertising space, bidding on and selling advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertising space, and the encryption of personal data related to online marketing; Providing a secure, web-based service enabling individuals to store and transmit customer data between approved parties and sources; platform as a service (PaaS) and software as a service (SaaS) services featuring software using Artificial Intelligence (AI) and Machine Learning (ML) tools for the analysis of data related to marketing campaigns and customer sales habits; platform as a service (PaaS) and software as a service (SaaS) services featuring software using Artificial Intelligence (AI) and Machine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer in real time; Hosting of transaction platforms on the internet, namely, platforms for selling, bidding on, and purchasing advertisements and advertising space; Consultancy relating to the creation and design of websites for e-commerce; Hosting of e-commerce platforms on the Internet for the purpose of facilitating e-commerce transactions; User authentication services using technology for e-commerce transactions; Infrastructure as a Service [IaaS], namely, hosting software for operating virtual servers for use by others; Electronic storage of entertainment media content |
| Goods and Services | Downloadable business data analysis software; Downloadable computer software for monitoring, searching and retrieving information on websites; Downloadable computer software for creating, tracking, and managing creative advertising and marketing strategies, and computerised advertising banners; Downloadable algorithmic computer programs relating to advertising and promotion, namely, programs for purchasing, publishing, delivery and tracking the results of advertisements; Downloadable computer programs facilitating the display of advertisements on electronic communication networks, and in response to the characteristics of users who have access to electronic communication networks; Downloadable statistical and audience measurement computer programs; Downloadable computer software to enable businesses to create, upload, edit and then track adverts placed on the internet; Downloadable computer software to collect, manage, analyse and access databases of commerce data; Downloadable computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users; Downloadable computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid in real time for placing adverts before said customer; Downloadable computer software for real-time-bidding (RTB) for adverts; Downloadable software for the integration of artificial intelligence and machine learning in the field of big data, namely, software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of, advertising and marketing campaigns using artificial intelligence and machine learning; Downloadable computer software for creating, tracking, and monitoring the performance of advertising and marketing campaigns on televisions; Downloadable computer software for delivering adverts to internet-connected devices; Downloadable computer software for advertising, namely, software for predicting the performance of, audience-targeting, personalizing, and assessing and collecting data on the performance of advertising; Downloadable software for use in advertising, namely, software for predicting the performance of, audience-targeting, personalizing, and assessing and collecting data on the performance of advertising; Downloadable machine learning software for advertising for predicting shopping behavior, providing shopping recommendations, and customizing targeted advertising based on consumer behaviors and preferences; Downloadable software for embedding online advertising on websites; Downloadable software for embedding advertising within videos or broadcasts; Downloadable software for renting advertising space on websites; Downloadable software for arranging online transactions, namely, the purchase and acquisition of advertisements and consumer data; Downloadable e-commerce and e-payment software to allow users to perform electronic business transactions via a global computer network, and for use as a payment gateway that authorizes processing of credit cards or direct payments for merchants; Downloadable computer software for use as an application programming interface (API) for creation and integration of advertisements into websites; Downloadable media, namely, pre-recorded audio and video recordings featuring digital advertisements; Downloadable media server software for hosting, transmitting, and displaying content for digital advertising; Downloadable media software for creating advertising and marketing campaigns |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Criteo Technology SAS |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 34 - NOT AVAILABLE |
| Address | Paris F-75009 FR |
| Event Date | Event Description |
| Wednesday, November 19, 2025 | NEW APPLICATION ENTERED |
| Wednesday, November 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 25, 2026 | ASSIGNED TO EXAMINER |
| Saturday, April 11, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, April 11, 2026 | NON-FINAL ACTION E-MAILED |
| Saturday, April 11, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 8, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 8, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 8, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |