FOR THE BRAND Trademark

Trademark Overview


On Tuesday, September 16, 2025, a trademark application was filed for FOR THE BRAND with the United States Patent and Trademark Office. The USPTO has given the FOR THE BRAND trademark a serial number of 99394695. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 24, 2026. This trademark is owned by Pat McAfee Inc.. The FOR THE BRAND trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Downloadable podcasts in the field of sports, entertainment and pop culture

Entertainment services, namely, providing podcasts in the field of sports, entertainment and pop culture; Entertainment services, namely, an ongoing multimedia program featuring news and information in the fields of sports, entertainment and pop culture distributed via various platforms across multiple forms of transmission media
for the brand

General Information


Serial Number99394695
Word MarkFOR THE BRAND
Filing DateTuesday, September 16, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, February 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 24, 2026

Trademark Statements


Goods and ServicesDownloadable podcasts in the field of sports, entertainment and pop culture
Goods and ServicesEntertainment services, namely, providing podcasts in the field of sports, entertainment and pop culture; Entertainment services, namely, an ongoing multimedia program featuring news and information in the fields of sports, entertainment and pop culture distributed via various platforms across multiple forms of transmission media

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePat McAfee Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46236
US

Party NamePat McAfee Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46236
US

Trademark Events


Event DateEvent Description
Tuesday, September 16, 2025NEW APPLICATION ENTERED
Tuesday, September 16, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, September 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 27, 2026ASSIGNED TO EXAMINER
Tuesday, January 27, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 18, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 24, 2026PUBLISHED FOR OPPOSITION
Tuesday, February 24, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED