FOOD LION SHOP & EARN MVP CUSTOMER REWARDS Trademark

Trademark Overview

On Friday, March 24, 2017, a trademark application was filed for FOOD LION SHOP & EARN MVP CUSTOMER REWARDS with the United States Patent and Trademark Office. The USPTO has given the FOOD LION SHOP & EARN MVP CUSTOMER REWARDS trademark a serial number of 87385023. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 14, 2025. This trademark is owned by DZA Brands, LLC. The FOOD LION SHOP & EARN MVP CUSTOMER REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail grocery store services featuring an incentive bonus program for frequent customers
food lion shop & earn mvp customer rewards

General Information

Serial Number87385023
Word MarkFOOD LION SHOP & EARN MVP CUSTOMER REWARDS
Filing DateFriday, March 24, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 14, 2025
Registration Number5556548
Registration DateTuesday, September 4, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 24, 2017

Trademark Statements

Pseudo MarkFOOD LION SHOP AND EARN MVP CUSTOMER REWARDS
Goods and ServicesRetail grocery store services featuring an incentive bonus program for frequent customers
NOT AVAILABLE"FOOD", "SHOP & EARN", AND "CUSTOMER REWARDS"

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 14, 2025
Primary Code035
First Use Anywhere DateSaturday, March 31, 2018
First Use In Commerce DateSaturday, March 31, 2018

Trademark Owner History

Party NameGUIDING STARS LICENSING COMPANY, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSCARBOROUGH, ME 04074
Party NameDZA Brands, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSALISBURY, NC 28147
Party NameDZA Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSALISBURY, NC 28147
Party NameDZA Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSALISBURY, NC 28147

Trademark Events

Event DateEvent Description
Tuesday, March 28, 2017NEW APPLICATION ENTERED
Wednesday, March 29, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 30, 2017NOTICE OF PSEUDO MARK E-MAILED
Friday, June 16, 2017ASSIGNED TO EXAMINER
Thursday, June 22, 2017EXAMINERS AMENDMENT -WRITTEN
Thursday, June 22, 2017EXAMINER'S AMENDMENT ENTERED
Thursday, June 22, 2017EXAMINERS AMENDMENT E-MAILED
Thursday, June 22, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, June 22, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 2, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 22, 2017PUBLISHED FOR OPPOSITION
Tuesday, August 22, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, September 11, 2017WITHDRAWN FROM ISSUE(NOA)-ITU REQUEST
Tuesday, September 12, 2017PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, September 12, 2017EXAMINERS AMENDMENT -WRITTEN
Tuesday, September 12, 2017EXAMINER'S AMENDMENT ENTERED
Tuesday, September 12, 2017EXAMINERS AMENDMENT E-MAILED
Tuesday, September 12, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, September 12, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 4, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 24, 2017PUBLISHED FOR OPPOSITION
Tuesday, October 24, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 19, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 12, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, June 12, 2018USE AMENDMENT FILED
Tuesday, July 3, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, July 6, 2018STATEMENT OF USE PROCESSING COMPLETE
Friday, July 27, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, July 28, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 4, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, June 3, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, October 19, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 19, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 19, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 4, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 14, 2025CANCELLED SEC. 8 (6-YR)

Related Keywords

customer rewards earn shop lion food bonus program frequent customers incentive featuring grocery store services retail