| Serial Number | 87521733 |
| Word Mark | FOOD LION MVP CUSTOMER SHOP & EARN MVP CUSTOMER REWARDS |
| Filing Date | Monday, July 10, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 3, 2018 |
| Registration Number | 5506411 |
| Registration Date | Tuesday, July 3, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Description of Mark | The mark consists of a yellow shopping cart containing the words "FOOD LION MVP CUSTOMER" in black. An image of a black lion appears between the words "FOOD" and "LION". The phrase "SHOP & EARN" are in blue stacked above the phrase "MVP CUSTOMER REWARDS" in black appears to the right of the shopping cart with a black line above it. The color white represents background and/or transparent areas and is not part of the mark. |
| Pseudo Mark | FOOD LION MVP CUSTOMER SHOP AND EARN MVP CUSTOMER REWARDS |
| Indication of Colors claimed | The color(s) yellow, blue, and black is/are claimed as a feature of the mark. |
| Goods and Services | Retail grocery store services in the nature of an incentive bonus program for frequent customers |
| Disclaimer with Predetermined Text | "FOOD", "CUSTOMER", "SHOP & EARN", "CUSTOMER REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, July 15, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 1, 2017 |
| First Use In Commerce Date | Wednesday, March 1, 2017 |
| Party Name | GUIDING STARS LICENSING COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SCARBOROUGH, ME 04074 |
| Party Name | DZA Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Event Date | Event Description |
| Monday, July 3, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 3, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 3, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, March 11, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, September 9, 2017 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Saturday, September 9, 2017 | PRIORITY ACTION E-MAILED |
| Saturday, September 9, 2017 | PRIORITY ACTION WRITTEN |
| Tuesday, September 5, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, July 18, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, July 15, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 13, 2017 | NEW APPLICATION ENTERED |