FOLLOW YOUR HEART SINCE 1970 Trademark
Trademark Overview
On Monday, October 28, 2024, a trademark application was filed for FOLLOW YOUR HEART SINCE 1970 with the United States Patent and Trademark Office. The USPTO has given the FOLLOW YOUR HEART SINCE 1970 trademark a serial number of 98823672. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 10, 2025. This trademark is owned by Danone US, LLC. The FOLLOW YOUR HEART SINCE 1970 trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Salad dressings; vegan salad dressings; vegan mayonnaise
Cheese substitutes; plant-based cheese substitutes; non-dairy cheese substitutes; sour cream substitutes; cream cheese substitutes
General Information
| Serial Number | 98823672 |
| Word Mark | FOLLOW YOUR HEART SINCE 1970 |
| Filing Date | Monday, October 28, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 10, 2025 |
Trademark Statements
| Goods and Services | Salad dressings; vegan salad dressings; vegan mayonnaise |
| Description of Mark | The mark consists of the words "FOLLOW YOUR HEART SINCE 1970" in white and green lettering inside a blue heart. The heart has a lighter blue border within the curved tapering on each of its left and right sides. The heart also has a green leaf on the top right of the heart. |
| Goods and Services | Cheese substitutes; plant-based cheese substitutes; non-dairy cheese substitutes; sour cream substitutes; cream cheese substitutes |
| Pseudo Mark | FOLLOW YOUR HEART SINCE ONE NINE SEVEN ZERO |
| Pseudo Mark | FOLLOW YOUR HEART SINCE ONE THOUSAND NINE HUNDRED SEVENTY |
| Pseudo Mark | FOLLOW YOUR HEART SINCE NINETEEN SEVENTY |
| Indication of Colors claimed | The color(s) white, blue and green is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "SINCE 1970" |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 28, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, January 31, 2021 |
| First Use In Commerce Date | Sunday, January 31, 2021 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 28, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, January 31, 2021 |
| First Use In Commerce Date | Sunday, January 31, 2021 |
Trademark Owner History
| Party Name | Danone US, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | White Plains, NY 10605 |
| Party Name | Danone US, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | White Plains, NY 10605 |
Trademark Events
| Event Date | Event Description |
| Monday, October 28, 2024 | NEW APPLICATION ENTERED |
| Monday, May 5, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 5, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 6, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, May 6, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 6, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 6, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 6, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 6, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 6, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 4, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 10, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 10, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
