FOLLOW THE TIDE Trademark
Trademark Overview
On Wednesday, August 30, 2017, a trademark application was filed for FOLLOW THE TIDE with the United States Patent and Trademark Office. The USPTO has given the FOLLOW THE TIDE trademark a serial number of 87590621. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 6, 2025. This trademark is owned by The Swell Coffee Roasting Company, LP. The FOLLOW THE TIDE trademark is filed in the Treatment & Processing of Materials Services, Houseware & Glass Products, Clothing & Apparel Products, Staple Food Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:
Ground coffee; cold-brewed coffee; roasted coffee; roasted coffee beans; ground coffee beans; coffee beans; non-alcoholic beverages made with a base of coffee; coffee based beverages; prepared coffee and coffee-based beverages; prepared espresso and espresso-based beverages; beverages made of tea; tea and tea blends; syrup for flavoring beverages; tea-based beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads; herbal and non-herbal tea; vanilla beans or vanilla flavoring; syrup for flavoring milk-based food or beverages; granola snacks; baked goods, namely, crumbles; baked goods, namely, cakes; bakery products, namely, sweet bakery goods; chocolate bars; chocolate confectionary bars; frozen confections
Coffee roasting and processing
Clothing, namely, shirts, T-shirts, sweatshirts and jackets; hats; aprons
Retail store and online retail store services in the field of coffee, tea, packaged and prepared beverages and food, flavoring syrups, housewares, kitchenware, glassware, beverageware, coffee accessories, tea accessories, coffee gifts, books and publications about coffee, and clothing; wholesale store and distributorship services and on-line wholesale store and distributorship services in the field of coffee, tea, packaged and prepared beverages and food, flavoring syrups, baked goods, chocolate and confectionary items, housewares, kitchenware, glassware, beverageware, coffee accessories, tea accessories, coffee gifts, books and publications about coffee, and clothing
Beverageware; mugs; coffee mugs; coffee cups; coffee accessories, namely, servers and pots not of precious metal; thermal insulated beverage containers; tumblers for use as drinking glasses; drinking glasses; tea accessories, namely, whisks, strainers and scoops sold individually or as a unit; thermal insulated beverage containers, namely, mugs, drinking glasses and drinking vessels, namely, tumblers; tea accessories, namely, whisks, strainers, scoops, tea balls, tea infusers; hand-operated coffee grinders
Restaurant and café services; café services; restaurant services; coffee shops; take-out restaurant services; restaurant services, namely, providing food and beverages for consumption on and off the premises; casual dining restaurants; fast-casual dining restaurants; quick service restaurants for domestic use, snack bar services, coffee bar services, coffee-house and snack-bar services, catering services, coffee supply services for offices, contract food services, preparation of carry out foods and beverages, juice and smoothie bar services
General Information
| Serial Number | 87590621 |
| Word Mark | FOLLOW THE TIDE |
| Filing Date | Wednesday, August 30, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 6, 2025 |
| Registration Number | 5618599 |
| Registration Date | Tuesday, November 27, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 16, 2018 |
Trademark Statements
| Goods and Services | Ground coffee; cold-brewed coffee; roasted coffee; roasted coffee beans; ground coffee beans; coffee beans; non-alcoholic beverages made with a base of coffee; coffee based beverages; prepared coffee and coffee-based beverages; prepared espresso and espresso-based beverages; beverages made of tea; tea and tea blends; syrup for flavoring beverages; tea-based beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads; herbal and non-herbal tea; vanilla beans or vanilla flavoring; syrup for flavoring milk-based food or beverages; granola snacks; baked goods, namely, crumbles; baked goods, namely, cakes; bakery products, namely, sweet bakery goods; chocolate bars; chocolate confectionary bars; frozen confections |
| Goods and Services | Coffee roasting and processing |
| Goods and Services | Clothing, namely, shirts, T-shirts, sweatshirts and jackets; hats; aprons |
| Goods and Services | Retail store and online retail store services in the field of coffee, tea, packaged and prepared beverages and food, flavoring syrups, housewares, kitchenware, glassware, beverageware, coffee accessories, tea accessories, coffee gifts, books and publications about coffee, and clothing; wholesale store and distributorship services and on-line wholesale store and distributorship services in the field of coffee, tea, packaged and prepared beverages and food, flavoring syrups, baked goods, chocolate and confectionary items, housewares, kitchenware, glassware, beverageware, coffee accessories, tea accessories, coffee gifts, books and publications about coffee, and clothing |
| Goods and Services | Beverageware; mugs; coffee mugs; coffee cups; coffee accessories, namely, servers and pots not of precious metal; thermal insulated beverage containers; tumblers for use as drinking glasses; drinking glasses; tea accessories, namely, whisks, strainers and scoops sold individually or as a unit; thermal insulated beverage containers, namely, mugs, drinking glasses and drinking vessels, namely, tumblers; tea accessories, namely, whisks, strainers, scoops, tea balls, tea infusers; hand-operated coffee grinders |
| Goods and Services | Restaurant and café services; café services; restaurant services; coffee shops; take-out restaurant services; restaurant services, namely, providing food and beverages for consumption on and off the premises; casual dining restaurants; fast-casual dining restaurants; quick service restaurants for domestic use, snack bar services, coffee bar services, coffee-house and snack-bar services, catering services, coffee supply services for offices, contract food services, preparation of carry out foods and beverages, juice and smoothie bar services |
Classification Information
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 040 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, September 30, 2016 |
| First Use In Commerce Date | Friday, September 30, 2016 |
Trademark Owner History
| Party Name | The Swell Coffee Roasting Company, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Diego, CA 92110 |
| Party Name | The Swell Coffee Roasting Company, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Diego, CA 92110 |
| Party Name | The Swell Coffee Roasting Company, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Diego, CA 92110 |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 5, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, December 5, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 27, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 16, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 16, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 26, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 4, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, September 2, 2017 | NEW APPLICATION ENTERED |
| Thursday, September 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 26, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 23, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 9, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 4, 2018 | USE AMENDMENT FILED |
| Friday, September 28, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, October 22, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 23, 2018 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Wednesday, May 1, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, October 9, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 6, 2025 | CANCELLED SEC. 8 (6-YR) |
| Monday, October 9, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
