| Serial Number | 98743131 |
| Word Mark | FOGO REWARDS |
| Filing Date | Tuesday, September 10, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 22, 2025 |
| Description of Mark | The mark consists of the stylized wording "FOGO" on top and "REWARDS" on bottom, with a hyphen on each side of the word "REWARDS"; the black appearing in the mark is background and not part of the mark. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; customer loyalty services for commercial, promotional and/or advertising purposes, namely, providing customer incentive award programs through the issuance and processing of loyalty points for the purchase of a company's goods and services for the purpose of promoting and rewarding customer loyalty; customer loyalty services for commercial, promotional and/or advertising purposes, namely, administration of a customer loyalty program which provides free or discounted food and beverages for the purpose of promoting and rewarding customer loyalty; providing an online virtual incentive awards program designed to reward program participants who interact with a restaurant's internet-based content to promote a restaurant's goods and services to earn reward points and virtual currency which may be used to purchase food and beverages |
| NOT AVAILABLE | "REWARDS" |
| Translation of Words in Mark | The English translation of "FOGO" in the mark is "fire". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 10, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | FOGO DE CHÃO (HOLDINGS) INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75254 |
| Party Name | FOGO DE CHÃO (HOLDINGS) INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75254 |
| Event Date | Event Description |
| Tuesday, September 10, 2024 | NEW APPLICATION ENTERED |
| Wednesday, March 19, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 25, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 25, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, March 20, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 25, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 16, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 22, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 22, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 16, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |