FLAVOR YOU CAN TRUST Trademark

Trademark Overview


On Thursday, December 22, 2022, a trademark application was filed for FLAVOR YOU CAN TRUST with the United States Patent and Trademark Office. The USPTO has given the FLAVOR YOU CAN TRUST trademark a serial number of 97728985. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Friday, November 21, 2025. This trademark is owned by WHOLE & FREE FOODS, LLC. The FLAVOR YOU CAN TRUST trademark is filed in the Staple Food Products, Natural Agricultural Products, Light Beverage Products, and Education & Entertainment Services categories with the following description:

Pet food; Edible pet treats.

Online non-downloadable electronic publications in the nature of articles, recipes, online non-downloadable newsletters and blogs all in the field of food, nutrition and diet.

Snack foods, namely, crackers and crispbreads, snack thin crackers, flat bread crackers, pretzels, pita chips, tortilla chips, grain-free crackers, grain-free tortilla chips, grain-free pretzels, and grain-free pita chips; baked goods, namely, biscuits, cookies, cupcakes, cakes, pies, brownies, muffins, rolls, bread, and pastries; pasta, rice; Condiments, namely, savory sauces, ketchup, minced garlic, seasonings and spice packages; Rice, seasonings, and flavorings combined in unitary packages; Refrigerated and frozen treats, namely, ice cream, non-dairy ice cream, cookies, cupcakes, cakes, pies, brownies, muffins, rolls, bread, and pastries; frozen entrees, namely, frozen meals consisting primarily of pasta or rice; Dips in the nature of dipping sauces; spreads and dressings, namely, marinades and dressings for salad; Cocoa-based beverages;

Non-alcoholic fruit juice beverages; Soft drinks, sparkling water, fruit drinks, fruit-flavored drinks, tea flavored non-alcoholic drinks, sports drinks and energy drinks; Starch based dry drink mixes, Starch-based dry drink additives, Starch-based dry drink enhancers and prepackaged preparations for making sports drinks; non-alcoholic cocktail mixes; Non-alcoholic cocktail mixes; non-alcoholic beverages made of with coffee flavoring; non-alcoholic beverages made of with tea flavoring.
flavor you can trust

General Information


Serial Number97728985
Word MarkFLAVOR YOU CAN TRUST
Filing DateThursday, December 22, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateFriday, November 21, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 26, 2024

Trademark Statements


Goods and ServicesPet food; Edible pet treats.
Goods and ServicesOnline non-downloadable electronic publications in the nature of articles, recipes, online non-downloadable newsletters and blogs all in the field of food, nutrition and diet.
Goods and ServicesSnack foods, namely, crackers and crispbreads, snack thin crackers, flat bread crackers, pretzels, pita chips, tortilla chips, grain-free crackers, grain-free tortilla chips, grain-free pretzels, and grain-free pita chips; baked goods, namely, biscuits, cookies, cupcakes, cakes, pies, brownies, muffins, rolls, bread, and pastries; pasta, rice; Condiments, namely, savory sauces, ketchup, minced garlic, seasonings and spice packages; Rice, seasonings, and flavorings combined in unitary packages; Refrigerated and frozen treats, namely, ice cream, non-dairy ice cream, cookies, cupcakes, cakes, pies, brownies, muffins, rolls, bread, and pastries; frozen entrees, namely, frozen meals consisting primarily of pasta or rice; Dips in the nature of dipping sauces; spreads and dressings, namely, marinades and dressings for salad; Cocoa-based beverages;
Goods and ServicesNon-alcoholic fruit juice beverages; Soft drinks, sparkling water, fruit drinks, fruit-flavored drinks, tea flavored non-alcoholic drinks, sports drinks and energy drinks; Starch based dry drink mixes, Starch-based dry drink additives, Starch-based dry drink enhancers and prepackaged preparations for making sports drinks; non-alcoholic cocktail mixes; Non-alcoholic cocktail mixes; non-alcoholic beverages made of with coffee flavoring; non-alcoholic beverages made of with tea flavoring.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, December 27, 2022
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateTuesday, December 27, 2022
Primary Code031
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, December 27, 2022
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, December 27, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameWHOLE & FREE FOODS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressEvanston, IL 60202

Party NameWHOLE & FREE FOODS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressEvanston, IL 60202

Trademark Events


Event DateEvent Description
Monday, December 26, 2022NEW APPLICATION ENTERED
Tuesday, December 27, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 22, 2023ASSIGNED TO EXAMINER
Thursday, August 31, 2023NON-FINAL ACTION WRITTEN
Thursday, August 31, 2023NON-FINAL ACTION E-MAILED
Thursday, August 31, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, November 20, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, November 20, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Tuesday, February 20, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 20, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 20, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 20, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 6, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, March 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 26, 2024PUBLISHED FOR OPPOSITION
Tuesday, March 26, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, April 10, 2024TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, May 21, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 28, 2024ASSIGNED TO PETITION STAFF
Thursday, May 30, 2024POST PUBLICATION AMENDMENT – NOT ENTERED
Friday, June 7, 2024TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, November 19, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, February 19, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, November 19, 2024SOU EXTENSION 1 FILED
Wednesday, February 19, 2025SOU EXTENSION 1 GRANTED
Thursday, February 20, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 21, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, May 21, 2025SOU EXTENSION 2 FILED
Wednesday, May 21, 2025SOU EXTENSION 2 GRANTED
Thursday, May 22, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 19, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, November 18, 2025SOU EXTENSION 3 FILED
Friday, November 21, 2025SOU EXTENSION 3 GRANTED
Saturday, November 22, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED