| Serial Number | 86218659 |
| Word Mark | FL FIRSTLOOK |
| Filing Date | Wednesday, March 12, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 5, 2025 |
| Registration Number | 4737637 |
| Registration Date | Tuesday, May 19, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 3, 2015 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Educational services, namely, conducting classes, workshops and webinars in the fields of automotive retail operations, retail performance management and applying analytics to improve retail performance, and publishing and distributing educational materials in connection therewith |
| Goods and Services | Consulting services in the field of business intelligence software; computer services, namely, acting as an application service provider in the field of knowledge management to host computer applications software for searching and retrieving information from databases and computer networks; software as a service services featuring software for providing computerized analytical processing and data analysis services that use predictive modeling to facilitate management of information in the fields of automotive retail operations and retail performance management; providing an interactive website featuring technology for computerized analytical processing and data analysis |
| Goods and Services | Providing business analytics services to create business intelligence and optimize business performance; business consulting services, namely, providing business information and advice regarding automotive retail operations, retail performance management and applying analytics to improve retail performance; providing information in the field of business intelligence analytics by means of an interactive website featuring computerized analytical processing and data analysis in the fields of automotive retail operations and retail performance management; providing vehicle marketing data to others |
| Description of Mark | The mark consists of a square button design with a mirror image of the letter "F" vertically aligned with the letter "L", followed by the word "FIRSTLOOK". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, August 2, 2011 |
| First Use In Commerce Date | Tuesday, August 2, 2011 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, August 2, 2011 |
| First Use In Commerce Date | Tuesday, August 2, 2011 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, August 2, 2011 |
| First Use In Commerce Date | Tuesday, August 2, 2011 |
| Party Name | MAX DIGITAL LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHICAGO, IL 60607 |
| Party Name | MAX DIGITAL HOLDINGS LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHICAGO, IL 60607 |
| Party Name | INCISENT LABS GROUP LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHICAGO, IL 60607 |
| Party Name | Incisent Labs Investments LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Party Name | Incisent Labs Investments LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Party Name | Incisent Labs Investments LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 |
| Event Date | Event Description |
| Saturday, March 15, 2014 | NEW APPLICATION ENTERED |
| Tuesday, March 25, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 26, 2014 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, June 17, 2014 | ASSIGNED TO EXAMINER |
| Friday, June 27, 2014 | NON-FINAL ACTION WRITTEN |
| Friday, June 27, 2014 | NON-FINAL ACTION MAILED |
| Tuesday, July 22, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 29, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 29, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 29, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 29, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, January 17, 2015 | ASSIGNED TO LIE |
| Thursday, January 29, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 11, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 19, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, September 8, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 8, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 19, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 12, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 11, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, July 7, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Sunday, August 29, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, August 29, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Sunday, August 29, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, February 16, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 29, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 29, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 29, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 29, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 29, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, May 19, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, December 5, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |