| Serial Number | 87195587 |
| Word Mark | FIRSTCHOICE ADVISOR JOURNEY UNDERSTAND APPLY EXECUTE |
| Filing Date | Thursday, October 6, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 15, 2023 |
| Registration Number | 5212846 |
| Registration Date | Tuesday, May 30, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 14, 2017 |
| Goods and Services | Educational services, namely, providing classes, seminars, workshops, non-downloadable webinars and on-the-job training, in the fields of business development, client service, and people development, and distribution of related educational materials and practice aids, namely, non-downloadable webcasts, study guides and worksheets in connection therewith |
| Description of Mark | The mark consists of at the top of the logo is a bullseye with an arrow shot into its center; underneath is the word "FIRSTCHOICE"; under and in large font is the word "ADVISOR"; underneath and in a smaller font is the word "JOURNEY"; underneath is the tagline "UNDERSTAND APPLY EXECUTE" with each word separated by a square. |
| Pseudo Mark | FIRST CHOICE ADVISOR JOURNEY UNDERSTAND APPLY EXECUTE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 15, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, May 1, 2015 |
| First Use In Commerce Date | Sunday, May 1, 2016 |
| Party Name | RSM US LLP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60606 |
| Party Name | RSM US LLP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60606 |
| Party Name | RSM US LLP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60606 |
| Event Date | Event Description |
| Friday, December 15, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, May 30, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 30, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 14, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, February 3, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, February 2, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 1, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 1, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 23, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 23, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, January 23, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, January 13, 2017 | ASSIGNED TO EXAMINER |
| Friday, October 14, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 13, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 10, 2016 | NEW APPLICATION ENTERED |