FIRST THINGS FIRST Trademark

Trademark Overview


On Monday, January 27, 1997, a trademark application was filed for FIRST THINGS FIRST with the United States Patent and Trademark Office. The USPTO has given the FIRST THINGS FIRST trademark a serial number of 75231796. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, May 14, 2018. This trademark is owned by Covey Leadership Center, Inc.. The FIRST THINGS FIRST trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

prerecorded [ audio and video cassettes, tapes, ] CD-ROMs [ and magnetic disks, ] all in the field of leadership, management, personal development and education
first things first

General Information


Serial Number75231796
Word MarkFIRST THINGS FIRST
Filing DateMonday, January 27, 1997
Status800 - REGISTERED AND RENEWED
Status DateMonday, May 14, 2018
Registration Number2193148
Registration DateTuesday, October 6, 1998
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 14, 1998

Trademark Statements


Goods and Servicesprerecorded [ audio and video cassettes, tapes, ] CD-ROMs [ and magnetic disks, ] all in the field of leadership, management, personal development and education

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, February 10, 1997
Primary Code009
First Use Anywhere DateTuesday, November 15, 1994
First Use In Commerce DateTuesday, November 15, 1994

Trademark Owner History


Party NameFRANKLIN COVEY CO.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameCovey Leadership Center, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressProvo, UT 84604

Party NameCovey Leadership Center, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressProvo, UT 84604

Party NameCovey Leadership Center, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressProvo, UT 84604

Trademark Events


Event DateEvent Description
Thursday, July 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 25, 2022TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Monday, April 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 17, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 17, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 14, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, May 14, 2018REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, May 14, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, May 14, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 3, 2018TEAS SECTION 8 & 9 RECEIVED
Thursday, May 3, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 6, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, May 12, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 4, 2011REVIEW OF CORRESPONDENCE COMPLETE
Thursday, February 3, 2011TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, December 16, 2010TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 10, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 10, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, June 25, 2008ASSIGNED TO PARALEGAL
Wednesday, June 11, 2008TEAS SECTION 8 & 9 RECEIVED
Thursday, July 20, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 1, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, April 1, 2005PAPER RECEIVED
Tuesday, October 6, 1998REGISTERED-PRINCIPAL REGISTER
Tuesday, July 14, 1998PUBLISHED FOR OPPOSITION
Friday, June 12, 1998NOTICE OF PUBLICATION
Thursday, April 30, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 27, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 24, 1997NON-FINAL ACTION MAILED
Thursday, September 11, 1997ASSIGNED TO EXAMINER
Thursday, August 28, 1997ASSIGNED TO EXAMINER