FIRST RESORT Trademark

Trademark Overview


On Friday, September 16, 2022, a trademark application was filed for FIRST RESORT with the United States Patent and Trademark Office. The USPTO has given the FIRST RESORT trademark a serial number of 97595059. The federal status of this trademark filing is REGISTERED as of Tuesday, May 21, 2024. This trademark is owned by BEHAVR, INC.. The FIRST RESORT trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Downloadable virtual reality game software to address and treat mental and behavioral health challenges

Behavioral and mental health services using virtual reality software

Providing temporary use of online non-downloadable software to address and treat mental and behavioral health challenges
first resort

General Information


Serial Number97595059
Word MarkFIRST RESORT
Filing DateFriday, September 16, 2022
Status700 - REGISTERED
Status DateTuesday, May 21, 2024
Registration Number7392915
Registration DateTuesday, May 21, 2024
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 19, 2023

Trademark Statements


Description of MarkThe mark consists of circle with the words FIRST RESORT next to the circle.
Goods and ServicesDownloadable virtual reality game software to address and treat mental and behavioral health challenges
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBehavioral and mental health services using virtual reality software
Goods and ServicesProviding temporary use of online non-downloadable software to address and treat mental and behavioral health challenges

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, October 3, 2022
Primary Code009
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateTuesday, November 1, 2022

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 3, 2022
Primary Code042
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateTuesday, November 1, 2022

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 3, 2022
Primary Code044
First Use Anywhere DateFriday, September 30, 2022
First Use In Commerce DateTuesday, November 1, 2022

Trademark Owner History


Party NameBEHAVR, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressELIZABETHTOWN, KY 42701

Party NameBEHAVR, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressELIZABETHTOWN, KY 42701

Party NameBEHAVR, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressElizabethtown, KY 42701

Party NameBEHAVR, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressElizabethtown, KY 42701

Trademark Events


Event DateEvent Description
Monday, October 3, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 20, 2022NEW APPLICATION ENTERED
Tuesday, October 4, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, June 27, 2023ASSIGNED TO EXAMINER
Tuesday, June 27, 2023NON-FINAL ACTION WRITTEN
Tuesday, June 27, 2023NON-FINAL ACTION E-MAILED
Tuesday, June 27, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 1, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 1, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 2, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 11, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 30, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, September 13, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, September 19, 2023PUBLISHED FOR OPPOSITION
Tuesday, September 19, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 14, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Saturday, February 3, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, February 3, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, February 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, February 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, February 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, February 3, 2024TEAS POST PUBLICATION AMENDMENT RECEIVED
Thursday, February 8, 2024USE AMENDMENT FILED
Thursday, February 8, 2024TEAS STATEMENT OF USE RECEIVED
Saturday, March 2, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, March 8, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 8, 2024STATEMENT OF USE PROCESSING COMPLETE
Friday, April 12, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, April 13, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 21, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, May 21, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED