| Serial Number | 90727074 |
| Word Mark | FIRST-PARTY CONTEXTUAL ONBOARDING |
| Filing Date | Friday, May 21, 2021 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Monday, March 14, 2022 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Providing on-line non-downloadable software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods; Software as a service (SAAS) services featuring software for advertisers, publishers and data providers that have, and are currently using first-party audiences to inform their media and are looking for a way to continue to reach their audiences when cookies go away, thereby leveraging their investment in cookie-based data, generating reports to easily understand where the audience being targeted with first party data spends their time, performing data analysis and generating analytics reports optimized to only target contexts and signals that produced better than average results, optimized by avoiding contexts and signals that are bringing down the performance of your campaign, and optimizing the price you pay by context or signal, and increasing the bid price on inventory over performing, and reducing bid prices on inventory that is under performing, performing data analysis using natural language processing (NLP) and machine learning (ML) methods |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 18, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | P39 Tech, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10010 |
| Event Date | Event Description |
| Monday, March 14, 2022 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Monday, March 14, 2022 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Friday, August 27, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 27, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, August 27, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 24, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, August 18, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, May 25, 2021 | NEW APPLICATION ENTERED IN TRAM |