FIRST LOOK BOOKS Trademark

Trademark Overview


On Thursday, January 12, 2017, a trademark application was filed for FIRST LOOK BOOKS with the United States Patent and Trademark Office. The USPTO has given the FIRST LOOK BOOKS trademark a serial number of 87298914. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, February 14, 2024. This trademark is owned by Scholastic Inc.. The FIRST LOOK BOOKS trademark is filed in the Paper & Printed Material Products category with the following description:

A series of illustrated books for children, excluding books in the fields of religious instruction or religious education
first look books

General Information


Serial Number87298914
Word MarkFIRST LOOK BOOKS
Filing DateThursday, January 12, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, February 14, 2024
Registration Number5275797
Registration DateTuesday, August 29, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 16, 2017

Trademark Statements


Description of MarkThe mark consists of the design of a ladybug, above which are the words "FIRST LOOK" and below which is the word "BOOKS".
Goods and ServicesA series of illustrated books for children, excluding books in the fields of religious instruction or religious education
Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"BOOKS"

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, January 19, 2017
Primary Code016
First Use Anywhere DateFriday, July 15, 2016
First Use In Commerce DateFriday, July 15, 2016

Trademark Owner History


Party NameScholastic Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10012

Party NameScholastic Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10012

Party NameScholastic Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10012

Trademark Events


Event DateEvent Description
Wednesday, February 14, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, February 14, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, February 14, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 28, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, August 29, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 9, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 9, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 9, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, March 9, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 9, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 9, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 4, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 29, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, July 26, 2017EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Wednesday, July 12, 2017CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Wednesday, July 12, 2017ASSIGNED TO PETITION STAFF
Thursday, July 6, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, May 16, 2017EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, May 16, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 16, 2017PUBLISHED FOR OPPOSITION
Wednesday, April 26, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, April 7, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 6, 2017ASSIGNED TO EXAMINER
Friday, January 20, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, January 19, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 16, 2017NEW APPLICATION ENTERED