| Serial Number | 86789060 |
| Word Mark | FIRST CHOICE POWER |
| Filing Date | Thursday, October 15, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, June 6, 2022 |
| Registration Number | 5071424 |
| Registration Date | Tuesday, November 1, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 16, 2016 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "POWER" |
| Goods and Services | Retail electricity provider services, namely, providing a service that allows customers to purchase energy, namely, electricity, and renewable energy; Retail energy provider services that allow customers to purchase electricity as part of a competitive retail energy market |
| Description of Mark | The mark consists of a circle with a lightning bolt in the center on top of the words "FIRST CHOICE POWER". The words "FIRST CHOICE" are stacked on top of the word "POWER". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 20, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 6, 2015 |
| First Use In Commerce Date | Monday, July 6, 2015 |
| Party Name | DIRECT ENERGY MARKETING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOUSTON, TX 77002 |
| Party Name | DIRECT ENERGY MARKETING INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77002 |
| Party Name | DIRECT ENERGY MARKETING INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | HOUSTON, TX 77046 |
| Party Name | DIRECT ENERGY MARKETING INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | HOUSTON, TX 77046 |
| Party Name | Direct Energy, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Houston, TX 77046 |
| Event Date | Event Description |
| Monday, October 19, 2015 | NEW APPLICATION ENTERED |
| Tuesday, October 20, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 21, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 21, 2016 | ASSIGNED TO EXAMINER |
| Thursday, January 28, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, January 28, 2016 | NON-FINAL ACTION E-MAILED |
| Thursday, January 28, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 20, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 20, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 21, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 7, 2016 | REPORT UNRESPONSIVE AMENDMENT - COMPLETED |
| Tuesday, June 7, 2016 | NOTICE OF UNRESPONSIVE AMENDMENT - E-MAILED |
| Tuesday, June 7, 2016 | NOTIFICATION OF NOTICE OF UNRESPONSIVE AMENDMENT - E-MAILED |
| Wednesday, June 8, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, July 11, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 27, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 16, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 16, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 1, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 11, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 1, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, December 15, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 6, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 6, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 6, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, February 12, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, November 1, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |