| Serial Number | 76371591 |
| Word Mark | FIRST CHOICE |
| Filing Date | Tuesday, February 19, 2002 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, July 10, 2010 |
| Registration Number | 2789479 |
| Registration Date | Tuesday, December 2, 2003 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 10, 2002 |
| Goods and Services | Extended warranty contracts and motor club services for automobiles, trucks, sport vehicles and other vehicles, namely, reimbursing motorists for emergency roadside services and towing, locksmithing, jumpstarting, tire changing and fuel delivery services; reimbursing motorists for emergency travel expenses and car rentals |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 10, 2010 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, December 6, 2002 |
| First Use In Commerce Date | Friday, December 6, 2002 |
| Party Name | American Auto Guardian Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Mt. Prospect, IL 60016 |
| Party Name | American Auto Guardian Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Mt. Prospect, IL 60016 |
| Party Name | American Auto Guardian Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mt. Prospect, IL 60016 |
| Event Date | Event Description |
| Saturday, July 10, 2010 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 2, 2003 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 29, 2003 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, September 17, 2003 | ASSIGNED TO EXAMINER |
| Tuesday, September 16, 2003 | CASE FILE IN TICRS |
| Friday, July 11, 2003 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, July 11, 2003 | USE AMENDMENT FILED |
| Thursday, July 17, 2003 | PAPER RECEIVED |
| Friday, July 25, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 1, 2003 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, October 21, 2002 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, September 10, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 21, 2002 | NOTICE OF PUBLICATION |
| Thursday, June 13, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 11, 2002 | ASSIGNED TO EXAMINER |