| Serial Number | 85784470 |
| Word Mark | FIREFLY VIDEO |
| Filing Date | Tuesday, November 20, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 13, 2020 |
| Registration Number | 4379145 |
| Registration Date | Tuesday, August 6, 2013 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 21, 2013 |
| Description of Mark | The mark consists of a design plus literal elements, in which the color pink is claimed for the upper left quadrilateral shape. The color light blue is claimed for the upper right quadrilateral shape. The color yellow is claimed for the lower left quadrilateral shape, and the upper half of the lower right quadrilateral shape. The color light green is claimed for the lower half of the lower right quadrilateral shape, and for the intersection of the upper right and lower right shapes. The color dark green is claimed for the right side of the center triangle shape. The color burgundy is claimed for the left side of the center triangle shape. The color red is claimed for the intersection of the upper left and lower left shapes. The stylized word "firefly" appears in black or white, and the stylized word "video" appears in grey. |
| Indication of Colors claimed | The color(s) pink, light blue, yellow, light green, dark green, burgundy, red, black, white and grey is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services, namely, promoting the goods and services of others by electronically disseminating moving image, graphic and textual advertising for viewing online; creating and updating advertising material; analyzing ad viewer profile and behavior to direct advertisements to appropriate audiences; dissemination of advertising for others via the Internet and other means of communication |
| NOT AVAILABLE | "VIDEO" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 13, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 15, 2012 |
| First Use In Commerce Date | Thursday, November 15, 2012 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Event Date | Event Description |
| Friday, November 30, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 23, 2012 | NEW APPLICATION ENTERED |
| Friday, April 12, 2013 | ASSIGNED TO LIE |
| Saturday, December 1, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, March 13, 2013 | ASSIGNED TO EXAMINER |
| Wednesday, March 13, 2013 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 13, 2013 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 13, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 20, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 20, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 21, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 22, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 4, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 16, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 1, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 21, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 21, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 6, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 3, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 3, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 4, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 4, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 6, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 13, 2020 | CANCELLED SEC. 8 (6-YR) |