FIND YOUR AWE. Trademark

Trademark Overview


On Thursday, August 24, 2023, a trademark application was filed for FIND YOUR AWE. with the United States Patent and Trademark Office. The USPTO has given the FIND YOUR AWE. trademark a serial number of 98149138. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, February 11, 2025. This trademark is owned by Visit Santa Cruz County. The FIND YOUR AWE. trademark is filed in the Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Advertising, and Business and Retail Services categories with the following description:

Souvenir bags; Drawstring bags; String bags for shopping; Canvas bags for shopping; All-purpose carrying bags; All-purpose reusable carrying bags

Stickers; Gift bags; Bags made of paper

Destination marketing organization services, namely, promotion of tourism in the nature of destination travel and recreational and cultural activities in the County of Santa Cruz, California; Providing an internet website to promote Santa Cruz County area events by means of an online events calendar; Destination marketing organization services, namely, promotion of business and tourism in the County of Santa Cruz, California via online social media; Destination marketing organization services, namely, promotion of business and tourism in the County of Santa Cruz, California via online non-downloadable video and graphics; Promoting the goods and services of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods and services of others; Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others

Water bottles sold empty; Coffee mugs; Drinking glasses, namely, tumblers
find your awe.

General Information


Serial Number98149138
Word MarkFIND YOUR AWE.
Filing DateThursday, August 24, 2023
Status730 - FIRST EXTENSION - GRANTED
Status DateTuesday, February 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 18, 2024

Trademark Statements


Goods and ServicesSouvenir bags; Drawstring bags; String bags for shopping; Canvas bags for shopping; All-purpose carrying bags; All-purpose reusable carrying bags
Goods and ServicesStickers; Gift bags; Bags made of paper
Goods and ServicesDestination marketing organization services, namely, promotion of tourism in the nature of destination travel and recreational and cultural activities in the County of Santa Cruz, California; Providing an internet website to promote Santa Cruz County area events by means of an online events calendar; Destination marketing organization services, namely, promotion of business and tourism in the County of Santa Cruz, California via online social media; Destination marketing organization services, namely, promotion of business and tourism in the County of Santa Cruz, California via online non-downloadable video and graphics; Promoting the goods and services of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods and services of others; Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others
Goods and ServicesWater bottles sold empty; Coffee mugs; Drinking glasses, namely, tumblers

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, September 25, 2023
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateMonday, September 25, 2023
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, September 25, 2023
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 25, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameVisit Santa Cruz County
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSanta Cruz, CA 95060

Party NameVisit Santa Cruz County
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSanta Cruz, CA 95060

Trademark Events


Event DateEvent Description
Monday, September 25, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 28, 2023NEW APPLICATION ENTERED
Wednesday, April 24, 2024NON-FINAL ACTION E-MAILED
Wednesday, April 24, 2024ASSIGNED TO EXAMINER
Wednesday, April 24, 2024NON-FINAL ACTION WRITTEN
Wednesday, April 24, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 16, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 15, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 15, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 15, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 18, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 13, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 29, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 18, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 11, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, February 11, 2025SOU EXTENSION 1 FILED
Tuesday, February 11, 2025SOU EXTENSION 1 GRANTED
Wednesday, February 12, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED