FAO SCHWARZ Trademark

Trademark Overview


On Tuesday, November 18, 1997, a trademark application was filed for FAO SCHWARZ with the United States Patent and Trademark Office. The USPTO has given the FAO SCHWARZ trademark a serial number of 75392023. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, February 3, 2020. This trademark is owned by F.A.O. Schwarz. The FAO SCHWARZ trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Musical Instrument Products, Paper & Printed Material Products, Leather Products, Clothing & Apparel Products, Toys & Sporting Goods Products, and Computer & Software Services & Scientific Services categories with the following description:

[Prerecorded audio cassette tapes and CD's featuring stories and songs for children]

Electronic musical floor keyboards

[Children's books, easels and] arts and craft paint kits

[Backpacks and children's wallets]

Clothing, namely, [dresses, blouses, pants,] T-shirts, sweatshirts, [sweaters,] caps, [shoes, and Halloween and masquerade costumes]

children's toys and games, namely, plush animals, [puppets, rocking horses,] baby toys, [toy trains, marble games, beads, model cars] and toy musical bands

Retail toy store services
fao schwarz

General Information


Serial Number75392023
Word MarkFAO SCHWARZ
Filing DateTuesday, November 18, 1997
Status800 - REGISTERED AND RENEWED
Status DateMonday, February 3, 2020
Registration Number2299292
Registration DateTuesday, December 14, 1999
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 21, 1999

Trademark Statements


Goods and Services[Prerecorded audio cassette tapes and CD's featuring stories and songs for children]
Goods and ServicesElectronic musical floor keyboards
Goods and Services[Children's books, easels and] arts and craft paint kits
Goods and Services[Backpacks and children's wallets]
Goods and ServicesClothing, namely, [dresses, blouses, pants,] T-shirts, sweatshirts, [sweaters,] caps, [shoes, and Halloween and masquerade costumes]
Goods and Serviceschildren's toys and games, namely, plush animals, [puppets, rocking horses,] baby toys, [toy trains, marble games, beads, model cars] and toy musical bands
Goods and ServicesRetail toy store services
Name/Portrait Description and/or Consent StatementThe mark identifies an individual who is deceased.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, September 25, 2006
Primary Code009
First Use Anywhere DateSunday, August 30, 1992
First Use In Commerce DateSunday, August 30, 1992

International Class015 - Musical instruments.
US Class Codes002, 021, 036
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code015
First Use Anywhere DateThursday, September 9, 1993
First Use In Commerce DateThursday, September 9, 1993

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code016
First Use Anywhere DateMonday, January 1, 1990
First Use In Commerce DateMonday, January 1, 1990

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, September 25, 2006
Primary Code018
First Use Anywhere DateMonday, January 1, 1990
First Use In Commerce DateMonday, January 1, 1990

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code025
First Use Anywhere DateMonday, January 1, 1990
First Use In Commerce DateMonday, January 1, 1990

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code028
First Use Anywhere DateThursday, December 31, 1959
First Use In Commerce DateThursday, December 31, 1959

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code042
First Use Anywhere DateSaturday, November 30, 1861
First Use In Commerce DateTuesday, November 30, 1920

Trademark Owner History


Party NameFAO SCHWARZ FAMILY FOUNDATION
Party Type33 - New Owner After Registration
Legal Entity Type17 - Trust
AddressNEW YORK, NY 10036

Party NameFAO SCHWARZ INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameVGACS ACQUISITION, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressKING OF PRUSSIA, PA 19406

Party NameF.A.O. Schwarz
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameF.A.O. Schwarz
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameF.A.O. Schwarz
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Trademark Events


Event DateEvent Description
Monday, February 3, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, February 3, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, February 3, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 30, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 16, 2019TEAS SECTION 8 & 9 RECEIVED
Friday, December 14, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, January 11, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 11, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 24, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, October 19, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 19, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 12, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 12, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, December 19, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, December 19, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 8, 2009TEAS SECTION 8 & 9 RECEIVED
Wednesday, April 18, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 25, 2006REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, June 11, 2006REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
Wednesday, December 14, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Sunday, June 11, 2006ASSIGNED TO PARALEGAL
Friday, June 2, 2006CASE FILE IN TICRS
Wednesday, December 14, 2005TEAS SECTION 8 & 15 RECEIVED
Thursday, March 17, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 17, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 21, 2004ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 21, 2004TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 14, 1999REGISTERED-PRINCIPAL REGISTER
Tuesday, September 21, 1999PUBLISHED FOR OPPOSITION
Friday, August 20, 1999NOTICE OF PUBLICATION
Friday, March 12, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 22, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 21, 1998NON-FINAL ACTION MAILED
Monday, July 27, 1998ASSIGNED TO EXAMINER