FAMILY FIRST IS NOT JUST OUR NAME, IT'S WHAT WE VALUE! Trademark
Trademark Overview
On Tuesday, June 26, 2018, a trademark application was filed for FAMILY FIRST IS NOT JUST OUR NAME, IT'S WHAT WE VALUE! with the United States Patent and Trademark Office. The USPTO has given the FAMILY FIRST IS NOT JUST OUR NAME, IT'S WHAT WE VALUE! trademark a serial number of 88016023. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 29, 2025. This trademark is owned by Family First Funding LLC. The FAMILY FIRST IS NOT JUST OUR NAME, IT'S WHAT WE VALUE! trademark is filed in the Insurance & Financial Services category with the following description:
Residential mortgage lending
General Information
| Serial Number | 88016023 |
| Word Mark | FAMILY FIRST IS NOT JUST OUR NAME, IT'S WHAT WE VALUE! |
| Filing Date | Tuesday, June 26, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 5679661 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 4, 2018 |
Trademark Statements
| Pseudo Mark | FAMILY FIRST IS NOT JUST OUR NAME IT IS WHAT WE VALUE |
| Goods and Services | Residential mortgage lending |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, May 1, 2009 |
| First Use In Commerce Date | Friday, May 1, 2009 |
Trademark Owner History
| Party Name | Family First Funding LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Toms River, NJ 08753 |
| Party Name | Family First Funding LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Toms River, NJ 08753 |
| Party Name | Family First Funding LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Toms River, NJ 08753 |
Trademark Events
| Event Date | Event Description |
| Tuesday, October 16, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, November 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 4, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 29, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 23, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, July 1, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
