| Serial Number | 99516349 |
| Word Mark | FACEFIRST |
| Filing Date | Tuesday, November 25, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, July 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 11, 2026 |
| Goods and Services | Installation, maintenance and repair of security systems; Installation, maintenance and repair of surveillance systems; Installation of video cameras and servers; Installation of communication equipment; Installation of computer systems; Installation, maintenance and repair of loss prevention hardware systems; Installation, maintenance, and repair of computer hardware; Installation, maintenance, and repair of biometric identification security and surveillance systems; Providing technical support, namely, technical advice in the fields of hardware systems, computer hardware, biometric identification systems, security systems, surveillance systems, and hardware systems for controlling theft alarms, sound alarms and security alarms |
| Goods and Services | Computer hardware; Downloadable software for operating biometric identification security and surveillance systems; Downloadable software for use in machine learning and artificial intelligence for the compilation and presentation of computer vision analytics and biometric identity information; Downloadable software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Downloadable software for viewing live and recorded security video and image files; Downloadable software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, and for compiling, analyzing and storing data collected from security events, and for creating tracking metrics and reports from the same; Downloadable software for identifying known individuals using biometric data and for creating reports from the same; Downloadable software for matching video and surveillance footage to known biometric data; Downloadable software for facial recognition; Downloadable software using artificial intelligence (AI) for identifying known individuals using biometric data and for creating reports from the same; Downloadable software using artificial intelligence (AI) for matching video and surveillance footage to known biometric data; Downloadable computer programs using artificial intelligence (AI) for facial recognition; Downloadable software for monitoring, tracking, managing, and preventing theft of products and inventory and for creating reports from the same; Video cameras; Network servers |
| Goods and Services | Monitoring physical security systems for others in the nature of providing surveillance services related to physical safety of persons and security of tangible property through the use of collecting, managing, and monitoring of biometric identification data; Control of personal and building security systems for others, namely, collecting, managing, and monitoring facilities via remote monitoring systems; Surveillance services; Surveillance services relating to the security of tangible property; Analyzing data in computer databases for criminal activity; Monitoring of security alarm systems; Security threat analysis for protecting personal and business property; Consulting services in the field of personal and building security systems; Forensic analysis of surveillance video for fraud and theft prevention purposes; Technical consulting services in the field of physical security screening for businesses; Provision of information, advice and consultancy in relation to physical security services for the protection of property and individuals; Provision of information, advice and consultancy in the fields of biometric identification data and analytics, facial recognition, and face matching for in-store, inventory and personal security and surveillance systems; Provision of information, advice and consultancy in the field of facial recognition using biometric software technology for theft prevention; Providing a database containing biometric identification data used for physical security and surveillance purposes |
| Goods and Services | Computer hardware and software design; Design and development of software and hardware for biometric identification security and surveillance systems; Software as a service (SAAS) services featuring software for use in machine learning and AI for the compilation and presentation of computer vision analytics and biometric identity information; Software as a service (SAAS) services featuring software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Software as a service (SAAS) services featuring software for viewing live and recorded security video and image files; Software as a service (SAAS) services featuring software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, for compiling, analyzing and storing data collected from security events, and for tracking metrics and creating reports from the same; Software as a service (SAAS) services featuring software for identifying individuals using biometric data; Software as a service (SAAS) services featuring software for matching video and surveillance footage to known biometric data; Software as a service (SAAS) services featuring software for facial recognition; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for identifying individuals using biometric data, for matching video and surveillance footage to known biometric data and for facial recognition; Software as a service (SAAS) services featuring software for monitoring, tracking, managing, and preventing theft of products and for creating reports from the same; Design and technical implementation of computer hardware and software systems used for biometric identification security and surveillance systems; Installation, repair, maintenance and updates of computer software; Installation, maintenance and repair of security, facial recognition, and surveillance software systems; Technical support services, namely, diagnosing computer hardware and software problems; Technical support, namely, monitoring technological functions of computer network systems; Provision of information, advice and consultancy in the fields of biometric identification data and analytics, facial recognition, and face matching for computer security and surveillance systems |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 25, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 25, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 25, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 25, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | FaceFirst, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Foothill Ranch, CA 92610 US |
| Event Date | Event Description |
| Tuesday, November 25, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, February 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 30, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 31, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 31, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 30, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, June 30, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Saturday, July 11, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, July 11, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, July 11, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, July 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, July 11, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |