| Serial Number | 88006582 |
| Word Mark | FACE IT TODAY |
| Filing Date | Tuesday, June 19, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5723867 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Goods and Services | Cosmetics; Exfoliant creams; Facial cleansers; Facial creams; Facial lotion; Facial masks; Facial moisturizer with SPF; Facial moisturizers; Facial beauty masks; Non-medicated skin care preparations; Sunscreen preparations; Cosmetic sunscreen preparations; Make-up remover |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, November 30, 2017 |
| First Use In Commerce Date | Thursday, November 30, 2017 |
| Party Name | FACE IT, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hermosa Beach, CA 90254 |
| Party Name | FACE IT, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hermosa Beach, CA 90254 |
| Party Name | FACE IT, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hermosa Beach, CA 90254 |
| Event Date | Event Description |
| Friday, June 22, 2018 | NEW APPLICATION ENTERED |
| Monday, June 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 5, 2018 | ASSIGNED TO EXAMINER |
| Friday, October 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 15, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 22, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, February 12, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 22, 2019 | USE AMENDMENT FILED |
| Tuesday, February 12, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, March 4, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, March 5, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |