| Serial Number | 97785832 |
| Word Mark | #FACE IT LIKE A DERM |
| Filing Date | Wednesday, February 8, 2023 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Thursday, July 31, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 12, 2023 |
| Description of Mark | The mark consists of the words "#FACE IT", under which are the words "LIKE A", under which is the word "DERM", behind which is an outline of a human head, behind which is an image of the sun. The white background indicates transparent area and is not part of the mark. |
| Pseudo Mark | NUMBER FACE IT LIKE A DERM; HASH TAG FACE IT LIKE A DERM; POUND FACE IT LIKE A DERM |
| Goods and Services | Non-medicated skincare preparations |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring skincare preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, February 11, 2023 | NEW APPLICATION ENTERED |
| Monday, February 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 28, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 1, 2023 | ASSIGNED TO EXAMINER |
| Thursday, November 2, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 22, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 12, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 6, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 29, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, July 29, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 29, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 29, 2024 | SOU EXTENSION 1 FILED |
| Monday, February 3, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, February 4, 2025 | SOU EXTENSION 2 GRANTED |
| Tuesday, February 4, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, July 31, 2025 | SOU EXTENSION 3 FILED |
| Thursday, July 31, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, July 31, 2025 | SOU EXTENSION 3 GRANTED |
| Monday, February 3, 2025 | SOU EXTENSION 2 FILED |
| Friday, August 1, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |