| Serial Number | 97449197 |
| Word Mark | F |
| Filing Date | Wednesday, June 8, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 11, 2023 |
| Registration Number | 7107343 |
| Registration Date | Tuesday, July 11, 2023 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 25, 2023 |
| Description of Mark | The mark consists of a design featuring three parallel lightning bolts forming the letter "F", and appearing as though each lightning bolt is striking diagonally downward from right to left. |
| Pseudo Mark | FIRST; FINANCIAL |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Arranging and conducting incentive reward programs to promote credit card use and the sale of banking and financial services; business and personal credit card incentive reward programs, namely, awarding points and rewards for credit card use; credit card registration services; business advice; business information services; providing information and news in the field of business; providing information and analysis in the fields of economics and business; business management consulting; business organization consulting; business consulting in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, energy, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; business risk management and consulting |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 18, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, August 17, 2018 |
| First Use In Commerce Date | Friday, August 17, 2018 |
| Party Name | UMB FINANCIAL CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64106 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Event Date | Event Description |
| Wednesday, March 22, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 11, 2022 | NEW APPLICATION ENTERED |
| Saturday, June 18, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 21, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 22, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, April 5, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 25, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 25, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 11, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 11, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, April 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 11, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 11, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 11, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 11, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |