EYE MAX Trademark

Trademark Overview


On Friday, September 4, 2020, a trademark application was filed for EYE MAX with the United States Patent and Trademark Office. The USPTO has given the EYE MAX trademark a serial number of 90160580. The federal status of this trademark filing is REGISTERED as of Tuesday, August 24, 2021. This trademark is owned by DermaForce Holdings, LLC. The EYE MAX trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Under-eye enhancers; Eye lotions; Eye gels; Eye cream; Non-medicated skin toner and serum; Skin lotion and creams
eye max

General Information


Serial Number90160580
Word MarkEYE MAX
Filing DateFriday, September 4, 2020
Status700 - REGISTERED
Status DateTuesday, August 24, 2021
Registration Number6465215
Registration DateTuesday, August 24, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 27, 2021

Trademark Statements


Amendment to a Registration/Renewal CertificateIssue New Certificate to: L'OREAL USA CREATIVE, INC. (Delaware, Corporation) 10 HUDSON YARDS NEW YORK NEW YORK 10001
Goods and ServicesUnder-eye enhancers; Eye lotions; Eye gels; Eye cream; Non-medicated skin toner and serum; Skin lotion and creams
NOT AVAILABLE"EYE"

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, October 9, 2020
Primary Code003
First Use Anywhere DateMonday, June 21, 2021
First Use In Commerce DateMonday, June 21, 2021

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'OREAL USA CREATIVE, INC
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameDermaForce Holdings, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPHOENIX, AZ 85018

Party NameDermaForce Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85018

Party NameDermaForce Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85018

Trademark Events


Event DateEvent Description
Tuesday, September 8, 2020NEW APPLICATION ENTERED
Friday, October 9, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 4, 2020ASSIGNED TO EXAMINER
Wednesday, December 9, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 8, 2020EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, December 8, 2020COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Tuesday, December 8, 2020EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, December 8, 2020NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Friday, March 12, 2021ASSIGNED TO LIE
Monday, March 15, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 15, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 15, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 19, 2021ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Tuesday, March 23, 2021ELECTRONIC RECORD REVIEW COMPLETE
Wednesday, April 7, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 27, 2021PUBLISHED FOR OPPOSITION
Tuesday, April 27, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 22, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, June 25, 2021TEAS STATEMENT OF USE RECEIVED
Friday, June 25, 2021USE AMENDMENT FILED
Wednesday, July 7, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 8, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, July 19, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, July 20, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 24, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, November 16, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 16, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, November 16, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 21, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 11, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, January 31, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 31, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 31, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 31, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 31, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 31, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 5, 2024TEAS SECTION 7 REQUEST RECEIVED
Wednesday, April 17, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 9, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 11, 2024NEW CERTIFICATE UNDER SECTION 7 - PROCESSED
Tuesday, September 2, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 31, 2024NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED