| Serial Number | 99575881 |
| Word Mark | EXTREME VALUE CREATION |
| Filing Date | Friday, January 2, 2026 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Monday, May 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Series of printed non-fiction books in the field of luxury business strategy and value analysis; Printed educational publications, namely, training manuals, workbooks, and research reports in the fields of proprietary business methodologies |
| NOT AVAILABLE | "VALUE CREATION" |
| Goods and Services | Education services, namely, providing keynote speeches and public speaking engagements in the field of business; Education services, namely, providing in-person workshops and seminars in the field of business; Education services, namely, providing online educational courses and online non-downloadable digital training content in the field of business |
| Goods and Services | Business consulting services; Business management consulting, strategic planning and business advisory services provided to luxury brands and organizations; Business assistance, advisory and consulting services in the field of implementing value creation strategies to enhance market positioning |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LuxuryIdentity LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85259 US |
| Event Date | Event Description |
| Friday, January 2, 2026 | NEW APPLICATION ENTERED |
| Friday, January 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 2, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 1, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 1, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, May 1, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, May 1, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 4, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 4, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |