| Serial Number | 97839667 |
| Word Mark | EXTREME SENSATION |
| Filing Date | Wednesday, March 15, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 13, 2024 |
| Registration Number | 7471233 |
| Registration Date | Tuesday, August 13, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 28, 2024 |
| Description of Mark | The mark consists of a rectangle containing a series of overlapping banners with the stylized wording "EXTREME SENSATION" with stylized triangles with an exclamation point inside before and after. |
| Goods and Services | Cosmetics |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 6, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, November 15, 2023 |
| First Use In Commerce Date | Wednesday, November 15, 2023 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, March 18, 2023 | NEW APPLICATION ENTERED |
| Thursday, April 6, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 7, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 27, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 27, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 27, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 8, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 6, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, February 8, 2024 | USE AMENDMENT FILED |
| Thursday, February 8, 2024 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, February 8, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 8, 2024 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, March 6, 2024 | USE AMENDMENT ACCEPTED |
| Thursday, March 7, 2024 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Monday, April 22, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 22, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 22, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 8, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 6, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 6, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 6, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 23, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 8, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 28, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 28, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 13, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 13, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |