| Serial Number | 97174999 |
| Word Mark | EXTRA SUPER QUALITY GAO THOM THUONG HAO HANG JASMIN WHITE SCENTED RICE ELEPHANT BRAND |
| Filing Date | Thursday, December 16, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 23, 2023 |
| Registration Number | 7058874 |
| Registration Date | Tuesday, May 23, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 7, 2023 |
| Goods and Services | Rice |
| Description of Mark | The mark consists of a three-dimensional configuration of a bag featuring: (i) the literal element "EXTRA SUPER QUALITY", followed by Thai characters and the wording "GAO THOM THUONG HAO HANG JASMIN WHITE SCENTED RICE THAI HOM MALI RICE" in the upper third of the bag, (ii) an illustration of three elephants positioned on a platform with roof above in the middle of the bag, (iii) Chinese characters arranged vertically to the right and left of the illustration, and (iv) the words ELEPHANT BRAND positioned below the illustration. The broken lines depicted in the mark represent areas not claimed as a feature of the mark and only serve to indicate the position or placement of the mark. |
| Transliteration Statement | The non-Latin Thai characters in this mark transliterate to "kao hom malichanid piset" and this means "premium grade fragrant jasmine rice" in English. The non-Latin Chinese characters in this mark transliterate to "MoliXiangmi" and "Taiguo Xuanzhuang" and this means "Jasmine rice" and "product of Thailand" in English. |
| Translation of Words in Mark | The original language of the non-English wording "GAO THOM THUONG HAO HANG" is "Vietnamese". The English translation of this non-English wording in the mark is "top premium scented rice" in English. |
| Disclaimer with Predetermined Text | THE WORDING "EXTRA SUPER QUALITY"; THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KAO HOM MALI CHANID PISET" AND MEAN "PREMIUM GRADE FRAGRANT JASMINE RICE"; "GAO THOM THUONG HAO HANG" WHICH MEANS "TOP PREMIUM SCENTED RICE" IN ENGLISH; "JASMIN WHITE SCENTED RICE"; "THAI HOM MALI RICE"; THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "MOLI XIANGMI" AND "TAIGUO XUANZHUANG" AND MEAN "JASMINE RICE" AND "PRODUCT OF THAILAND"; AND "BRAND" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 20, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, August 30, 1979 |
| First Use In Commerce Date | Thursday, August 30, 1979 |
| Party Name | Bangkok Bangkok Import & Export Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11205 |
| Party Name | Bangkok Bangkok Import & Export Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11205 |
| Party Name | Bangkok Bangkok Import & Export Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11205 |
| Event Date | Event Description |
| Tuesday, May 23, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 23, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 31, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 20, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 20, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 20, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 13, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 13, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, October 13, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, September 22, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, December 21, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 20, 2021 | NEW APPLICATION ENTERED |