| Serial Number | 73566946 |
| Word Mark | EXPERT EYES |
| Filing Date | Monday, November 4, 1985 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, March 29, 2016 |
| Registration Number | 1396368 |
| Registration Date | Tuesday, June 10, 1986 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 18, 1986 |
| Goods and Services | COSMETICS, namely, [ MASCARA, EYELINER AND ] OTHER EYE MAKEUP |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 9, 1985 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, August 16, 1983 |
| First Use In Commerce Date | Tuesday, August 16, 1983 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 43 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | MAYBE HOLDING CO. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WILMINGTON, DE 19803 |
| Party Name | MAYBELLINE CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NORTH LITTLE ROCK, AR 72117 |
| Party Name | MAYBELLINE CO. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NORTH LITTLE ROCK, AR 72117 |
| Party Name | MAYBELLINE CO. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | NORTH LITTLE ROCK, AR 72117 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 29, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Tuesday, March 29, 2016 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, March 29, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, March 29, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, January 20, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, June 19, 2008 | CASE FILE IN TICRS |
| Monday, November 21, 2005 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, November 21, 2005 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, November 18, 2005 | ASSIGNED TO PARALEGAL |
| Thursday, July 14, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, July 14, 2005 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, May 4, 1992 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, January 16, 1992 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, June 10, 1986 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 18, 1986 | PUBLISHED FOR OPPOSITION |
| Sunday, February 16, 1986 | NOTICE OF PUBLICATION |
| Thursday, January 30, 1986 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 29, 1986 | NON-FINAL ACTION MAILED |
| Friday, January 17, 1986 | ASSIGNED TO EXAMINER |