EXPERT EYES Trademark
Trademark Overview
On Friday, February 11, 1983, a trademark application was filed for EXPERT EYES with the United States Patent and Trademark Office. The USPTO has given the EXPERT EYES trademark a serial number of 73413273. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 20, 2020. This trademark is owned by Maybelline Co.. The EXPERT EYES trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Eye Shadow
General Information
| Serial Number | 73413273 |
| Word Mark | EXPERT EYES |
| Filing Date | Friday, February 11, 1983 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 20, 2020 |
| Registration Number | 1308540 |
| Registration Date | Tuesday, December 11, 1984 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 2, 1984 |
Trademark Statements
| Disclaimer | No claim is made to the exclusive right to use "Eyes", apart from the mark as shown. |
| Goods and Services | Eye Shadow |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 20, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, November 4, 1982 |
| First Use In Commerce Date | Thursday, November 4, 1982 |
Trademark Owner History
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | Maybelline Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | North Little Rock, AR 72117 |
| Party Name | Maybelline Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | North Little Rock, AR 72117 |
| Party Name | Maybelline Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | North Little Rock, AR 72117 |
Trademark Events
| Event Date | Event Description |
| Friday, March 20, 2020 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 27, 2010 | CASE FILE IN TICRS |
| Friday, September 24, 2004 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, September 24, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, July 20, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, July 20, 2004 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, June 13, 1990 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, March 26, 1990 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, December 11, 1984 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 2, 1984 | PUBLISHED FOR OPPOSITION |
| Thursday, August 2, 1984 | NOTICE OF PUBLICATION |
| Thursday, June 14, 1984 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 11, 1984 | EXAMINERS AMENDMENT MAILED |
| Tuesday, December 6, 1983 | NON-FINAL ACTION MAILED |
| Friday, September 30, 1983 | ASSIGNED TO EXAMINER |
