EXPERT ADVICE. EXCEPTIONAL CARE. ENDURING PEACE OF MIND. Trademark
Trademark Overview
On Monday, July 21, 2025, a trademark application was filed for EXPERT ADVICE. EXCEPTIONAL CARE. ENDURING PEACE OF MIND. with the United States Patent and Trademark Office. The USPTO has given the EXPERT ADVICE. EXCEPTIONAL CARE. ENDURING PEACE OF MIND. trademark a serial number of 99293795. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 6, 2026. This trademark is owned by HB WEALTH MANAGEMENT, LLC. The EXPERT ADVICE. EXCEPTIONAL CARE. ENDURING PEACE OF MIND. trademark is filed in the Insurance & Financial Services category with the following description:
College counseling services, namely, assisting students in applying for scholarships and financial aid; Financial administration of retirement plans; Financial advisory and consultancy services; Financial evaluation for insurance purposes; Financial management; Financial planning for retirement; Financial planning services, namely, developing and managing charitable giving programs on behalf of wealthy individuals or families; Financial planning and investment advisory services; Financial planning, namely, the creation of personalized strategies to achieve financial independence; Financial portfolio analysis services; Financial portfolio management; Financial risk assessment services; Financial risk management; Financial risk management consultation; Financial services, namely, estate settlement services; Financial asset management; Financial consulting services in the field of planned giving for non-profit and charitable organizations; Financial retirement plan consulting services; Fi...

General Information
| Serial Number | 99293795 |
| Word Mark | EXPERT ADVICE. EXCEPTIONAL CARE. ENDURING PEACE OF MIND. |
| Filing Date | Monday, July 21, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
Trademark Statements
| Pseudo Mark | EXPERT ADVICE EXCEPTIONAL CARE ENDURING PEACE OF MIND |
| Goods and Services | College counseling services, namely, assisting students in applying for scholarships and financial aid; Financial administration of retirement plans; Financial advisory and consultancy services; Financial evaluation for insurance purposes; Financial management; Financial planning for retirement; Financial planning services, namely, developing and managing charitable giving programs on behalf of wealthy individuals or families; Financial planning and investment advisory services; Financial planning, namely, the creation of personalized strategies to achieve financial independence; Financial portfolio analysis services; Financial portfolio management; Financial risk assessment services; Financial risk management; Financial risk management consultation; Financial services, namely, estate settlement services; Financial asset management; Financial consulting services in the field of planned giving for non-profit and charitable organizations; Financial retirement plan consulting services; Financial services, namely, a total portfolio offering for high net worth clients consisting of both separate accounts and mutual funds for equity and fixed income investments |
| NOT AVAILABLE | "EXPERT ADVICE" |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 21, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HB WEALTH MANAGEMENT, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30326 |
| Party Name | HB WEALTH MANAGEMENT, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30326 |
Trademark Events
| Event Date | Event Description |
| Monday, July 21, 2025 | NEW APPLICATION ENTERED |
| Monday, July 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 8, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 8, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 9, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 9, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 9, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 9, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, December 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |