| Serial Number | 87652599 |
| Word Mark | EXPERIENCES BY BW BEST WESTERN REWARDS |
| Filing Date | Thursday, October 19, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 26, 2018 |
| Registration Number | 5504943 |
| Registration Date | Tuesday, June 26, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 6, 2018 |
| Description of Mark | The mark consists of the word "Experiences" in blue above the word "by" in gold followed by the letters "BW" in white underlined in gold within a blue square followed by the stacked words "Best Western" in blue and "REWARDS" in gold in a stylized font. |
| Indication of Colors claimed | The color(s) blue, white and gold is/are claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes |
| Goods and Services | Hotel services |
| Disclaimer with Predetermined Text | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 30, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 31, 2017 |
| First Use In Commerce Date | Sunday, December 31, 2017 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 30, 2017 |
| Primary Code | 043 |
| First Use Anywhere Date | Sunday, December 31, 2017 |
| First Use In Commerce Date | Sunday, December 31, 2017 |
| Party Name | Best Western International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Event Date | Event Description |
| Monday, June 26, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 26, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, May 19, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, May 18, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 27, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, April 4, 2018 | USE AMENDMENT FILED |
| Monday, April 23, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, April 4, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 6, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 6, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 17, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 26, 2017 | ASSIGNED TO LIE |
| Monday, December 4, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 15, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 14, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 14, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 8, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 8, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 8, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 8, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, October 31, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 30, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 23, 2017 | NEW APPLICATION ENTERED |