EXPECT MORE. PAY LESS. Trademark

Trademark Overview


On Wednesday, October 5, 2011, a trademark application was filed for EXPECT MORE. PAY LESS. with the United States Patent and Trademark Office. The USPTO has given the EXPECT MORE. PAY LESS. trademark a serial number of 85440019. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, December 9, 2022. This trademark is owned by Target Brands, Inc.. The EXPECT MORE. PAY LESS. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; promoting the use of credit and debit cards through customer loyalty and incentive programs for retail customers and through the administration of charitable fundraising services
expect more. pay less.

General Information


Serial Number85440019
Word MarkEXPECT MORE. PAY LESS.
Filing DateWednesday, October 5, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, December 9, 2022
Registration Number4146644
Registration DateTuesday, May 22, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 6, 2012

Trademark Statements


Goods and ServicesPromoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; promoting the use of credit and debit cards through customer loyalty and incentive programs for retail customers and through the administration of charitable fundraising services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 12, 2011
Primary Code035
First Use Anywhere DateTuesday, December 1, 2009
First Use In Commerce DateTuesday, December 1, 2009

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Friday, December 9, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, December 9, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, December 9, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 6, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 23, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, May 22, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 20, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, November 20, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 20, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 31, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, May 22, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, January 17, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 22, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, March 6, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 6, 2012PUBLISHED FOR OPPOSITION
Wednesday, February 15, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 31, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, January 31, 2012ASSIGNED TO LIE
Friday, January 13, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 5, 2012ASSIGNED TO EXAMINER
Wednesday, October 12, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, October 8, 2011NEW APPLICATION ENTERED IN TRAM