EXPECT MORE. PAY LESS. Trademark

Trademark Overview


On Thursday, January 19, 2006, a trademark application was filed for EXPECT MORE. PAY LESS. with the United States Patent and Trademark Office. The USPTO has given the EXPECT MORE. PAY LESS. trademark a serial number of 78794492. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 11, 2016. This trademark is owned by Target Brands, Inc.. The EXPECT MORE. PAY LESS. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail stores featuring a wide variety of consumer goods
expect more. pay less.

General Information


Serial Number78794492
Word MarkEXPECT MORE. PAY LESS.
Filing DateThursday, January 19, 2006
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 11, 2016
Registration Number3663727
Registration DateTuesday, August 4, 2009
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 5, 2006

Trademark Statements


Amendment to a Registration/Renewal CertificateIn the statement, Column 2, line 1, "white" is deleted. Column 2, line 3 through 7, is deleted, and "The mark consists of the words "EXPECT MORE. PAY LESS". in black within a concentric circle design where the outer ring and center circle are in red and the inner ring has no color". The drawing is amended to appear as follows: PUBLISH NEW CUT
Indication of Colors claimedThe color(s) red and black is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the words "EXPECT MORE. PAY LESS." in black within a concentric circle design where the outer ring and center circle are in red and the inner ring has no color.
Goods and ServicesRetail stores featuring a wide variety of consumer goods

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 11, 2016
Primary Code035
First Use Anywhere DateSunday, January 15, 2006
First Use In Commerce DateSunday, January 15, 2006

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Friday, March 11, 2016CANCELLED SEC. 8 (6-YR)
Wednesday, September 4, 2013COUNTERCLAIM OPP. NO. 999999
Friday, January 4, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 30, 2012AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Thursday, April 26, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 14, 2012TEAS SECTION 7 REQUEST RECEIVED
Wednesday, March 7, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 4, 2009REGISTERED-PRINCIPAL REGISTER
Wednesday, July 1, 2009TTAB RELEASE CASE TO TRADEMARKS
Wednesday, July 1, 2009OPPOSITION TERMINATED NO. 999999
Wednesday, July 1, 2009OPPOSITION DISMISSED NO. 999999
Monday, December 3, 2007ASSIGNED TO EXAMINER
Wednesday, January 3, 2007OPPOSITION INSTITUTED NO. 999999
Thursday, October 12, 2006ASSIGNED TO EXAMINER
Tuesday, October 3, 2006EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, September 5, 2006PUBLISHED FOR OPPOSITION
Wednesday, August 16, 2006NOTICE OF PUBLICATION
Monday, July 10, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, July 7, 2006ASSIGNED TO LIE
Friday, June 30, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 30, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 5, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 5, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 21, 2006NON-FINAL ACTION E-MAILED
Tuesday, February 21, 2006NON-FINAL ACTION WRITTEN
Tuesday, February 14, 2006ASSIGNED TO EXAMINER
Thursday, January 26, 2006NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, January 25, 2006NEW APPLICATION ENTERED IN TRAM