EXPECT MORE. PAY LESS. Trademark

Trademark Overview


On Thursday, January 19, 2006, a trademark application was filed for EXPECT MORE. PAY LESS. with the United States Patent and Trademark Office. The USPTO has given the EXPECT MORE. PAY LESS. trademark a serial number of 78794491. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 21, 2017. This trademark is owned by Target Brands, Inc.. The EXPECT MORE. PAY LESS. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail stores featuring a wide variety of consumer goods
expect more. pay less.

General Information


Serial Number78794491
Word MarkEXPECT MORE. PAY LESS.
Filing DateThursday, January 19, 2006
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 21, 2017
Registration Number3847905
Registration DateTuesday, September 14, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 10, 2006

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT. In the statement, after line 8, "THE MARK CONSISTS OF THE WORDS "EXPECT MORE. PAY LESS". WITHIN A CONCENTRIC CIRCLE DESIGN". is inserted.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "EXPECT MORE. PAY LESS." within a concentric circle design.
Goods and ServicesRetail stores featuring a wide variety of consumer goods

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 21, 2017
Primary Code035
First Use Anywhere DateSunday, January 15, 2006
First Use In Commerce DateSunday, January 15, 2006

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Friday, April 21, 2017CANCELLED SEC. 8 (6-YR)
Monday, September 14, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, September 4, 2013COUNTERCLAIM OPP. NO. 999999
Friday, January 4, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 12, 2012AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Friday, March 30, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 28, 2012TEAS SECTION 7 REQUEST RECEIVED
Tuesday, February 28, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 14, 2010REGISTERED-PRINCIPAL REGISTER
Monday, August 9, 2010TTAB RELEASE CASE TO TRADEMARKS
Monday, August 9, 2010OPPOSITION TERMINATED NO. 999999
Monday, August 9, 2010OPPOSITION DISMISSED NO. 999999
Wednesday, January 3, 2007OPPOSITION INSTITUTED NO. 999999
Wednesday, November 1, 2006EXTENSION OF TIME TO OPPOSE RECEIVED
Thursday, October 12, 2006ASSIGNED TO EXAMINER
Tuesday, October 10, 2006PUBLISHED FOR OPPOSITION
Wednesday, September 20, 2006NOTICE OF PUBLICATION
Wednesday, July 5, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, June 30, 2006ASSIGNED TO LIE
Thursday, June 29, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 29, 2006EXAMINER'S AMENDMENT ENTERED
Thursday, June 29, 2006EXAMINERS AMENDMENT E-MAILED
Thursday, June 29, 2006EXAMINERS AMENDMENT -WRITTEN
Thursday, June 29, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 2, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 2, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 21, 2006NON-FINAL ACTION E-MAILED
Tuesday, February 21, 2006NON-FINAL ACTION WRITTEN
Tuesday, February 14, 2006ASSIGNED TO EXAMINER
Thursday, January 26, 2006NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, January 25, 2006NEW APPLICATION ENTERED IN TRAM