EXPECT MORE FROM YOUR MAKEUP Trademark
Trademark Overview
On Tuesday, November 12, 2024, a trademark application was filed for EXPECT MORE FROM YOUR MAKEUP with the United States Patent and Trademark Office. The USPTO has given the EXPECT MORE FROM YOUR MAKEUP trademark a serial number of 98849967. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, October 28, 2025. This trademark is owned by Rheya Inc.. The EXPECT MORE FROM YOUR MAKEUP trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:
Retail store services featuring cosmetics
Cosmetics
General Information
| Serial Number | 98849967 |
| Word Mark | EXPECT MORE FROM YOUR MAKEUP |
| Filing Date | Tuesday, November 12, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 2, 2025 |
Trademark Statements
| Goods and Services | Retail store services featuring cosmetics |
| Goods and Services | Cosmetics |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 12, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 12, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Rheya Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90049 |
| Party Name | Rheya Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90049 |
Trademark Events
| Event Date | Event Description |
| Tuesday, November 12, 2024 | NEW APPLICATION ENTERED |
| Monday, May 5, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 8, 2025 | ASSIGNED TO EXAMINER |
| Thursday, May 8, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, May 8, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, May 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 25, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 25, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 25, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 27, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
