EXCITE THE ORDINARY. Trademark

Trademark Overview


On Thursday, July 20, 2023, a trademark application was filed for EXCITE THE ORDINARY. with the United States Patent and Trademark Office. The USPTO has given the EXCITE THE ORDINARY. trademark a serial number of 98094228. The federal status of this trademark filing is REGISTERED as of Tuesday, July 2, 2024. This trademark is owned by air up group GmbH. The EXCITE THE ORDINARY. trademark is filed in the Cosmetics & Cleaning Products, Houseware & Glass Products, Staple Food Products, and Light Beverage Products categories with the following description:

Flavourings for beverages, not being essential oils; flavourings, other than essential oils, for beverages; Food flavourings, other than essential oils; substances imparting smell for addition to drink, other than essential oils; coffee flavourings other than essential oils; substances imparting flavour for addition to drink other than essential oils; refillable plastic flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable metal flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable wooden flavouring capsules, sold filled with flavourings, other than essential oils, forbeverages; refillable glass flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable composite packaging flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; tea; tea substitutes; artificial tea; tea pods, filled; tea mixtures being tea-b...

Flavourings for beverages being essential oils; essential oils for flavoring beverages; capsules filled with flavourings being aromatic oils for the diffusion of natural aromas; capsules filled with flavourings being aromatic oils for the diffusion of synthetic aromas; capsules filled with flavourings being aroma-extracts in the nature of aromatic oils; capsules filled with flavourings in the nature of aromatic oils for use in food and beverages; essential oils for food flavourings; food flavoring, being essential oils; food flavorings prepared from essential oils; scented oils; refillable plastic flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable metal flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable wooden flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable glass flavouring capsules...

Beers; non-alcoholic beverages, namely fruit-scented beverages; non-alcoholic fruit-scented water beverages; non-alcoholic water beverages, also containing fruit scent, flower scent, and herb scent; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages, namely, aromatic concentrates, syrups in the nature of scent-pods or scent-capsules, and powders used in the preparation of flavoured water beverages; preparations for making scented water beverages based on aromatic concentrates, namely syrups in the nature of scent-pods or scent-capsules; preparations for making scented water beverages; preparations for making non-alcoholic fruit-scented water beverages; preparations in the nature of scented water for making beverages; non-alcoholic essences for making non-alcoholic beverages, not in the nature of essential oils; non-alcoholic cocktails; non-alcoholic wines; coffee flavourings, namely, syrups for making coffee-fl...

Drinking vessels; drinking glasses; drinking mugs; Bottles, sold empty; Hip flasks; Straws for drinking; Refillable plastic flavouring capsules, sold empty, for use in beverages; aluminum water bottles, sold empty; beverageware; drinking bottles, sold empty; drinking flasks; refillable composite packaging flavouring capsules, sold empty, for use in beverages
excite the ordinary.

General Information


Serial Number98094228
Word MarkEXCITE THE ORDINARY.
Filing DateThursday, July 20, 2023
Status700 - REGISTERED
Status DateTuesday, July 2, 2024
Registration Number7434076
Registration DateTuesday, July 2, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 16, 2024

Trademark Statements


Goods and ServicesFlavourings for beverages, not being essential oils; flavourings, other than essential oils, for beverages; Food flavourings, other than essential oils; substances imparting smell for addition to drink, other than essential oils; coffee flavourings other than essential oils; substances imparting flavour for addition to drink other than essential oils; refillable plastic flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable metal flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable wooden flavouring capsules, sold filled with flavourings, other than essential oils, forbeverages; refillable glass flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; refillable composite packaging flavouring capsules, sold filled with flavourings, other than essential oils, for beverages; tea; tea substitutes; artificial tea; tea pods, filled; tea mixtures being tea-based beverages; tea-based beverages; tea bags; flavourings of tea, other than essential oils, for food and beverages; flavourings for foods, other than essential oils; flavourings for beverages, other than essential oils; preparations for making coffee-based beverages
Goods and ServicesFlavourings for beverages being essential oils; essential oils for flavoring beverages; capsules filled with flavourings being aromatic oils for the diffusion of natural aromas; capsules filled with flavourings being aromatic oils for the diffusion of synthetic aromas; capsules filled with flavourings being aroma-extracts in the nature of aromatic oils; capsules filled with flavourings in the nature of aromatic oils for use in food and beverages; essential oils for food flavourings; food flavoring, being essential oils; food flavorings prepared from essential oils; scented oils; refillable plastic flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable metal flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable wooden flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable glass flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages; refillable composite packaging flavouring capsules, sold filled with flavourings for beverages being essential oils, for use in beverages
Goods and ServicesBeers; non-alcoholic beverages, namely fruit-scented beverages; non-alcoholic fruit-scented water beverages; non-alcoholic water beverages, also containing fruit scent, flower scent, and herb scent; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages, namely, aromatic concentrates, syrups in the nature of scent-pods or scent-capsules, and powders used in the preparation of flavoured water beverages; preparations for making scented water beverages based on aromatic concentrates, namely syrups in the nature of scent-pods or scent-capsules; preparations for making scented water beverages; preparations for making non-alcoholic fruit-scented water beverages; preparations in the nature of scented water for making beverages; non-alcoholic essences for making non-alcoholic beverages, not in the nature of essential oils; non-alcoholic cocktails; non-alcoholic wines; coffee flavourings, namely, syrups for making coffee-flavoured soft drinks
Goods and ServicesDrinking vessels; drinking glasses; drinking mugs; Bottles, sold empty; Hip flasks; Straws for drinking; Refillable plastic flavouring capsules, sold empty, for use in beverages; aluminum water bottles, sold empty; beverageware; drinking bottles, sold empty; drinking flasks; refillable composite packaging flavouring capsules, sold empty, for use in beverages

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, August 20, 2023
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateSunday, August 20, 2023
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateSunday, August 20, 2023
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateSunday, August 20, 2023
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party Nameair up group GmbH
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMünchen 81671
DE

Party Nameair up group GmbH
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMünchen 81671
DE

Party Nameair up group GmbH
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMünchen 81671
DE

Trademark Events


Event DateEvent Description
Monday, July 24, 2023NEW APPLICATION ENTERED
Sunday, August 20, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 28, 2023ASSIGNED TO EXAMINER
Wednesday, August 30, 2023NON-FINAL ACTION WRITTEN
Wednesday, August 30, 2023NON-FINAL ACTION E-MAILED
Wednesday, August 30, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 28, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 1, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 1, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 1, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 1, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 1, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 1, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Friday, March 1, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 7, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 7, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 8, 2024EXAMINERS AMENDMENT -WRITTEN
Friday, March 8, 2024EXAMINERS AMENDMENT E-MAILED
Friday, March 8, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, March 8, 2024EXAMINER'S AMENDMENT ENTERED
Friday, March 8, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 27, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 16, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 16, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 2, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, July 2, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED