EXCELLOR BRANDS Trademark

Trademark Overview


On Thursday, May 9, 2024, a trademark application was filed for EXCELLOR BRANDS with the United States Patent and Trademark Office. The USPTO has given the EXCELLOR BRANDS trademark a serial number of 98542276. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, April 23, 2025. This trademark is owned by OLE SMOKY HOLDCO, LLC. The EXCELLOR BRANDS trademark is filed in the Light Beverage Products, Wines & Spirits, Advertising, and Business and Retail Services categories with the following description:

business consultancy; business advisory services

distilled spirits; alcoholic beverages except beers; preparations for making alcoholic beverages containing hemp, namely, prepared alcoholic cocktails; spirits containing hemp; liquors containing hemp; all the foregoing products explicitly listed as containing cannabis containing or solely derived from cannabis with a delta-9 tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis and not containing cannabidiol (CBD)

beers; non-alcoholic beers; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic distilled spirits; Non-alcoholic cocktails; Non-alcoholic beer-flavoured beverages; Non-alcoholic water-based beverages; Sparkling water; Cannabis infused non-alcoholic beverages, namely, beer, ale and porter, bottled drinking water, carbonated soft drinks, energy drinks, lager; fruit beverages and fruit juices, carbonated soft drinks, and energy drinks each containing resins and oils derived from cannabis; all the foregoing products explicitly listed as containing cannabis containing or solely derived from cannabis with a delta-9 tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis and not containing cannabidiol (CBD)
excellor brands

General Information


Serial Number98542276
Word MarkEXCELLOR BRANDS
Filing DateThursday, May 9, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateWednesday, April 23, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and Servicesbusiness consultancy; business advisory services
Goods and Servicesdistilled spirits; alcoholic beverages except beers; preparations for making alcoholic beverages containing hemp, namely, prepared alcoholic cocktails; spirits containing hemp; liquors containing hemp; all the foregoing products explicitly listed as containing cannabis containing or solely derived from cannabis with a delta-9 tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis and not containing cannabidiol (CBD)
Goods and Servicesbeers; non-alcoholic beers; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic distilled spirits; Non-alcoholic cocktails; Non-alcoholic beer-flavoured beverages; Non-alcoholic water-based beverages; Sparkling water; Cannabis infused non-alcoholic beverages, namely, beer, ale and porter, bottled drinking water, carbonated soft drinks, energy drinks, lager; fruit beverages and fruit juices, carbonated soft drinks, and energy drinks each containing resins and oils derived from cannabis; all the foregoing products explicitly listed as containing cannabis containing or solely derived from cannabis with a delta-9 tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis and not containing cannabidiol (CBD)

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateThursday, May 9, 2024
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, May 9, 2024
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 9, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameOLE SMOKY HOLDCO, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSevierville, TN 37862

Trademark Events


Event DateEvent Description
Thursday, May 9, 2024NEW APPLICATION ENTERED
Tuesday, April 22, 2025ASSIGNED TO EXAMINER
Wednesday, April 23, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 23, 2025NON-FINAL ACTION WRITTEN
Wednesday, April 23, 2025NON-FINAL ACTION E-MAILED
Thursday, November 7, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED