| Serial Number | 98542276 |
| Word Mark | EXCELLOR BRANDS |
| Filing Date | Thursday, May 9, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 23, 2025 |
| Goods and Services | Business consultancy; business advisory services |
| Goods and Services | Beers; non-alcoholic beers; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic distilled spirits; Non-alcoholic cocktails; Non-alcoholic beer-flavoured beverages; Non-alcoholic water-based beverages; Sparkling water; none of the foregoing containing THC, CBD, cannabis or cannabis derivatives |
| NOT AVAILABLE | "BRANDS" |
| Goods and Services | Distilled spirits; alcoholic beverages except beers; none of the foregoing containing THC, CBD, cannabis or cannabis derivatives |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 9, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 9, 2024 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | OLE SMOKY HOLDCO, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sevierville, TN 37862 |
| Party Name | OLE SMOKY HOLDCO, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sevierville, TN 37862 |
| Event Date | Event Description |
| Thursday, May 9, 2024 | NEW APPLICATION ENTERED |
| Thursday, November 7, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 22, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 23, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 23, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 23, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 16, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Wednesday, July 16, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, October 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 24, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, November 24, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Monday, November 24, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, November 24, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Monday, November 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 17, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 23, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 23, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |