EXCELLENCE THROUGH DIVERSITY Trademark

Trademark Overview


On Monday, March 31, 1997, a trademark application was filed for EXCELLENCE THROUGH DIVERSITY with the United States Patent and Trademark Office. The USPTO has given the EXCELLENCE THROUGH DIVERSITY trademark a serial number of 75267737. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, December 5, 2019. This trademark is owned by Guardsmark, Inc.. The EXCELLENCE THROUGH DIVERSITY trademark is filed in the Advertising, Business and Retail Services, Construction & Repair Services, Transportation & Storage Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

educational, instructional, and training services, namely, conducting classes and personal direct consultation, both using multimedia materials, in the area of commercial and industrial safety and emergency medical care

transportation of passengers and/or goods, and/or transport services rendered by motor vehicles; [traffic information services; tour guide; and messenger services]

maintenance and repair of fire and security alarms, systems and equipment, portable radios, security, and electronic equipment; cleaning services, namely, waste disposal for others; and janitorial services

inventory control services; receptionist services; [temporary employment agency services; ] employment counseling services; business management consulting, investigation and administrative services; mail sorting, handling and receiving services; commercial industrial management assistance and administrative services; and conducting an employee incentive award program to promote on the job quality, performance, retention and adherence to fair employment policies

monitoring of security systems, fire alarms, and waste removal; [vehicle-weighing services; ] security guard services; medical assistance services; health care services; emergency medical services; fire fighting and protection services; vehicle registration and inspection services; civil protection services; weather reporting services; locksmith services; security inspection services, namely, inspection of buildings, parking lots, vehicles, persons, personal belongings, fire and security alarms, systems and equipment, and storage facilities for safety, security and health hazards, fire protection, hazardous waste handling, storage and disposal, and observation and reporting of criminal activity; concierge services [; and guest relation services]
excellence through diversity

General Information


Serial Number75267737
Word MarkEXCELLENCE THROUGH DIVERSITY
Filing DateMonday, March 31, 1997
Status800 - REGISTERED AND RENEWED
Status DateThursday, December 5, 2019
Registration Number2324753
Registration DateTuesday, February 29, 2000
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 4, 1998

Trademark Statements


Goods and Serviceseducational, instructional, and training services, namely, conducting classes and personal direct consultation, both using multimedia materials, in the area of commercial and industrial safety and emergency medical care
Goods and Servicestransportation of passengers and/or goods, and/or transport services rendered by motor vehicles; [traffic information services; tour guide; and messenger services]
Goods and Servicesmaintenance and repair of fire and security alarms, systems and equipment, portable radios, security, and electronic equipment; cleaning services, namely, waste disposal for others; and janitorial services
Goods and Servicesinventory control services; receptionist services; [temporary employment agency services; ] employment counseling services; business management consulting, investigation and administrative services; mail sorting, handling and receiving services; commercial industrial management assistance and administrative services; and conducting an employee incentive award program to promote on the job quality, performance, retention and adherence to fair employment policies
Goods and Servicesmonitoring of security systems, fire alarms, and waste removal; [vehicle-weighing services; ] security guard services; medical assistance services; health care services; emergency medical services; fire fighting and protection services; vehicle registration and inspection services; civil protection services; weather reporting services; locksmith services; security inspection services, namely, inspection of buildings, parking lots, vehicles, persons, personal belongings, fire and security alarms, systems and equipment, and storage facilities for safety, security and health hazards, fire protection, hazardous waste handling, storage and disposal, and observation and reporting of criminal activity; concierge services [; and guest relation services]

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 22, 1997
Primary Code035
First Use Anywhere DateThursday, May 13, 1999
First Use In Commerce DateThursday, May 13, 1999

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, April 22, 1997
Primary Code037
First Use Anywhere DateThursday, May 13, 1999
First Use In Commerce DateThursday, May 13, 1999

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateTuesday, April 22, 1997
Primary Code039
First Use Anywhere DateThursday, May 13, 1999
First Use In Commerce DateThursday, May 13, 1999

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, April 22, 1997
Primary Code041
First Use Anywhere DateThursday, May 13, 1999
First Use In Commerce DateThursday, May 13, 1999

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, April 22, 1997
Primary Code042
First Use Anywhere DateThursday, May 13, 1999
First Use In Commerce DateThursday, May 13, 1999

Trademark Owner History


Party NameUNIVERSAL PROTECTION SERVICE, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705

Party NameGuardsmark, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMemphis, TN 38103

Party NameGuardsmark, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMemphis, TN 38103

Party NameGuardsmark, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMemphis, TN 38103

Trademark Events


Event DateEvent Description
Wednesday, March 6, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 31, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 9, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 12, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, December 5, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, December 5, 2019REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, December 5, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, October 17, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 17, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 17, 2019TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Sunday, October 6, 2019POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Sunday, October 6, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 28, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 28, 2019TEAS SECTION 8 & 9 RECEIVED
Wednesday, August 5, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 23, 2010REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, February 23, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 18, 2010TEAS SECTION 8 & 9 RECEIVED
Saturday, May 27, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 16, 2006ASSIGNED TO PARALEGAL
Thursday, May 4, 2006CASE FILE IN TICRS
Thursday, February 23, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, February 23, 2006TEAS SECTION 8 & 15 RECEIVED
Tuesday, February 29, 2000REGISTERED-PRINCIPAL REGISTER
Thursday, December 2, 1999ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 26, 1999ASSIGNED TO EXAMINER
Tuesday, November 9, 1999STATEMENT OF USE PROCESSING COMPLETE
Friday, October 22, 1999USE AMENDMENT FILED
Tuesday, May 25, 1999SOU EXTENSION 1 GRANTED
Wednesday, April 21, 1999SOU EXTENSION 1 FILED
Tuesday, October 27, 1998NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 4, 1998PUBLISHED FOR OPPOSITION
Friday, July 3, 1998NOTICE OF PUBLICATION
Wednesday, May 13, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 11, 1998EXAMINER'S AMENDMENT MAILED
Monday, November 10, 1997NON-FINAL ACTION MAILED
Thursday, November 6, 1997ASSIGNED TO EXAMINER