EXCELLENCE IN FURNITURE CARE SINCE 1915 Trademark

Trademark Overview


On Wednesday, March 17, 2021, a trademark application was filed for EXCELLENCE IN FURNITURE CARE SINCE 1915 with the United States Patent and Trademark Office. The USPTO has given the EXCELLENCE IN FURNITURE CARE SINCE 1915 trademark a serial number of 90584001. The federal status of this trademark filing is REGISTERED as of Tuesday, March 29, 2022. This trademark is owned by GUARDSMAN US LLC. The EXCELLENCE IN FURNITURE CARE SINCE 1915 trademark is filed in the Chemical Products, Paint Products, Cosmetics & Cleaning Products, Paper & Printed Material Products, and Houseware & Glass Products categories with the following description:

Adhesives for do-it-yourself purposes; Felt tip markers

Furniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, wood cleaning preparations, wood furniture polish, wood conditioner, brightener, and renewer, leather preserving polishes, leather cleaning preparations, and outdoor furniture polishes; Furniture polish; Adhesive removers; Carpet cleaners; Carpet cleaners with deodorizer; Cleaning preparations for use on fabric, wood, and leather; General purpose cleaning, polishing, and abrasive liquids and powders; Furniture polishes; Glass cleaners; Spot remover; Stain removers; Upholstery cleaners; Polish for metal surfaces; Polish for silver; Cleaning and conditioning preparation for use on leather; Chemical cleaning preparations for household purposes for use on vinyl, plastics, rugs, and upholstery; Cleaning preparation for wood; Kit containing furniture polish and wood cleaning preparation, and also including dusting cloth and polishing cloth; Cleaning preparation...

Protective coatings for wood; Oil for use in protecting and preserving wood; Protective coating for leather and wood; Waterproofing coatings for use on fabrics, draperies, upholstered furniture, clothing, and wall paper; Preparation for preserving wood against deterioration due to sunlight; Crayon-like applicators sold as a component of stains and dyes for use in coloring and covering scratches and damage marks on finished wood surfaces; Primers for preparing surfaces to be painted; Felt-tip, pen-like applicators sold as a component of stains and dyes for use in coloring and covering scratches and damage marks on finished wood surfaces; Furniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, wood treatment preparations for preserving, and coatings used for outdoor furniture finishing

Water-repelling chemical composition for fabrics, draperies, upholstered furniture, clothing, and wall paper; Fabric protectant for furniture; Adhesives for use in the manufacture of furniture; Furniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, fabric protecting preparations, waterproofing chemical compositions for articles of wood, waterproofing chemical compositions for articles of leather, and chemical preparations for preventing odors, mold, and mildew from building up on outdoor furniture

Cotton cloth used for polishing and cleaning; Dust cloths; Cleaning cloths; Dust mops, and covers for mops and dust mops
excellence in furniture care since 1915

General Information


Serial Number90584001
Word MarkEXCELLENCE IN FURNITURE CARE SINCE 1915
Filing DateWednesday, March 17, 2021
Status700 - REGISTERED
Status DateTuesday, March 29, 2022
Registration Number6683124
Registration DateTuesday, March 29, 2022
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 11, 2022

Trademark Statements


Goods and ServicesAdhesives for do-it-yourself purposes; Felt tip markers
Pseudo MarkEXCELLENCE IN FURNITURE CARE SINCE NINETEEN FIFTEEN; EXCELLENCE IN FURNITURE CARE ONE NINE ONE FIVE; EXCELLENCE IN FURNITURE CARE SINCE NINETEEN HUNDRED FIFTEEN
Goods and ServicesFurniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, wood cleaning preparations, wood furniture polish, wood conditioner, brightener, and renewer, leather preserving polishes, leather cleaning preparations, and outdoor furniture polishes; Furniture polish; Adhesive removers; Carpet cleaners; Carpet cleaners with deodorizer; Cleaning preparations for use on fabric, wood, and leather; General purpose cleaning, polishing, and abrasive liquids and powders; Furniture polishes; Glass cleaners; Spot remover; Stain removers; Upholstery cleaners; Polish for metal surfaces; Polish for silver; Cleaning and conditioning preparation for use on leather; Chemical cleaning preparations for household purposes for use on vinyl, plastics, rugs, and upholstery; Cleaning preparation for wood; Kit containing furniture polish and wood cleaning preparation, and also including dusting cloth and polishing cloth; Cleaning preparation for cleaning and polishing paneled surfaces; Cleaning preparation for use on upholstery; Chemical cleaning preparations for household purposes for use on vinyl, plastics, rugs, and upholstery; Cleaning and polishing preparations for furniture, automobiles, and finished surfaces, generally; Cloths impregnated with cleaning and polishing preparations; Cloths impregnated with stain removing preparations
Goods and ServicesProtective coatings for wood; Oil for use in protecting and preserving wood; Protective coating for leather and wood; Waterproofing coatings for use on fabrics, draperies, upholstered furniture, clothing, and wall paper; Preparation for preserving wood against deterioration due to sunlight; Crayon-like applicators sold as a component of stains and dyes for use in coloring and covering scratches and damage marks on finished wood surfaces; Primers for preparing surfaces to be painted; Felt-tip, pen-like applicators sold as a component of stains and dyes for use in coloring and covering scratches and damage marks on finished wood surfaces; Furniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, wood treatment preparations for preserving, and coatings used for outdoor furniture finishing
Goods and ServicesWater-repelling chemical composition for fabrics, draperies, upholstered furniture, clothing, and wall paper; Fabric protectant for furniture; Adhesives for use in the manufacture of furniture; Furniture protection and cleaning products for fabric upholstery, wood furniture, leather upholstery, and outdoor furniture, namely, fabric protecting preparations, waterproofing chemical compositions for articles of wood, waterproofing chemical compositions for articles of leather, and chemical preparations for preventing odors, mold, and mildew from building up on outdoor furniture
Goods and ServicesCotton cloth used for polishing and cleaning; Dust cloths; Cleaning cloths; Dust mops, and covers for mops and dust mops
Disclaimer with Predetermined Text"SINCE 1915"

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateThursday, June 17, 2021
Primary Code001
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateThursday, June 17, 2021
Primary Code002
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 17, 2021
Primary Code003
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, June 17, 2021
Primary Code016
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, June 17, 2021
Primary Code021
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

Trademark Owner History


Party NameGUARDSMAN US LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49512

Party NameGUARDSMAN US LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49512

Party NameGUARDSMAN US LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49512

Trademark Events


Event DateEvent Description
Wednesday, November 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, October 14, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, October 14, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, October 14, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 29, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, January 11, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 11, 2022PUBLISHED FOR OPPOSITION
Wednesday, December 22, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 8, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 8, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 7, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 7, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 14, 2021NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, July 14, 2021EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, July 14, 2021COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Wednesday, July 14, 2021EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, June 29, 2021ASSIGNED TO EXAMINER
Thursday, June 17, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 20, 2021NEW APPLICATION ENTERED