EXCEL FLEET CHOICE Trademark

Trademark Overview


On Friday, March 22, 2024, a trademark application was filed for EXCEL FLEET CHOICE with the United States Patent and Trademark Office. The USPTO has given the EXCEL FLEET CHOICE trademark a serial number of 98462733. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, January 9, 2025. This trademark is owned by Virginia Truck Center, Inc.. The EXCEL FLEET CHOICE trademark is filed in the Machinery Products, Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, and Vehicles & Locomotive Products categories with the following description:

Aftermarket automotive parts, namely, electrical switches for activating and deactivating vehicle airbag suspension and power window switches, ABS components in the nature of ABS wheel sensors, electric relays, ignition and door keys in the nature of electronic key fobs being remote control apparatus, back-up sensor being vehicle safety equipment, wiring harnesses in the nature of electric wire harnesses for automobiles

Aftermarket automotive parts, namely, air governors for motors and engines, power valves for air, engine and injection, oil seals being mechanical seals in the nature of sealing joints for vehicle engines, engine oil filler caps for vehicle engines, gaskets for internal combustion engines, alternators, cylinder head bolts and engine rod bearings being vehicle engine parts, coolant filters, fuel filters, lube filters, and air filters for vehicle motors and engines, filter kits consisting of filters, seals, and sealants, air conditioner compressors, air-cooled condensers

Aftermarket automotive parts, namely, brake shoes, brake pads, air and brake components in the nature of spring brake chambers, air brake valves, disc brake pads, and air compressors for vehicles, fittings in the nature of air, water, fuel fittings, clamps and regulators, brake cylinder repair kits, sold as a unit for land vehicles, truck air brake hoses and tubings being replacement units for air, water and fuel hoses, hub caps for wheels, slack adjusters being brake adjusters, springbrakes, air dryers and replacement cartridges for braking systems, valves for vehicle tires, axle bearings, clamps, latches, fender and hood mounted mirrors, bumper brackets being mud flap brackets, bumper kits consisting of center piece, ends and mounting brackets, caps for vehicle fuel tanks, striker pin kits consisting of strike plate and mounting accessories fender sets consisting of fender and fender structure and mounting brackets, splash guards being mud guards, windshield washer pumps being windsh...

Aftermarket automotive parts, namely, fender lamps, fog lamps, headlamp assemblies, marker lamps, turn signal lamps, all being lamps for vehicles, blower motors being replacement components for automotive air conditioners.
excel fleet choice

General Information


Serial Number98462733
Word MarkEXCEL FLEET CHOICE
Filing DateFriday, March 22, 2024
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateThursday, January 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word "Excel" in a stylized font and the color red above the words "Fleet Choice" in a stylized font and the color black. To the left and above the words is a stylized design in the colors black and red.
Goods and ServicesAftermarket automotive parts, namely, electrical switches for activating and deactivating vehicle airbag suspension and power window switches, ABS components in the nature of ABS wheel sensors, electric relays, ignition and door keys in the nature of electronic key fobs being remote control apparatus, back-up sensor being vehicle safety equipment, wiring harnesses in the nature of electric wire harnesses for automobiles
Goods and ServicesAftermarket automotive parts, namely, air governors for motors and engines, power valves for air, engine and injection, oil seals being mechanical seals in the nature of sealing joints for vehicle engines, engine oil filler caps for vehicle engines, gaskets for internal combustion engines, alternators, cylinder head bolts and engine rod bearings being vehicle engine parts, coolant filters, fuel filters, lube filters, and air filters for vehicle motors and engines, filter kits consisting of filters, seals, and sealants, air conditioner compressors, air-cooled condensers
Indication of Colors claimedThe color(s) red and black is/are claimed as a feature of the mark.
Goods and ServicesAftermarket automotive parts, namely, brake shoes, brake pads, air and brake components in the nature of spring brake chambers, air brake valves, disc brake pads, and air compressors for vehicles, fittings in the nature of air, water, fuel fittings, clamps and regulators, brake cylinder repair kits, sold as a unit for land vehicles, truck air brake hoses and tubings being replacement units for air, water and fuel hoses, hub caps for wheels, slack adjusters being brake adjusters, springbrakes, air dryers and replacement cartridges for braking systems, valves for vehicle tires, axle bearings, clamps, latches, fender and hood mounted mirrors, bumper brackets being mud flap brackets, bumper kits consisting of center piece, ends and mounting brackets, caps for vehicle fuel tanks, striker pin kits consisting of strike plate and mounting accessories fender sets consisting of fender and fender structure and mounting brackets, splash guards being mud guards, windshield washer pumps being windshield wiper pumps, wiper arms for windshield wiper pumps, clutch brakes, flange screws for unit mounting and fastening to structure and vehicle frame, lug nuts for vehicle wheels, universal joints, child safety harnesses for vehicle seats, car seat starters, safety belts for vehicle seats, engine mounts, electric power steering torque sensors, sold as a component of the power steering system, air springs for vehicle suspension components for cushioning driver's seats and cabs, lock nuts for vehicle wheels, shock absorbers, bushings, U-bolts and torque rod assemblies being land vehicle suspension parts.
Goods and ServicesAftermarket automotive parts, namely, fender lamps, fog lamps, headlamp assemblies, marker lamps, turn signal lamps, all being lamps for vehicles, blower motors being replacement components for automotive air conditioners.

Classification Information


International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 024, 031, 034, 035
Class Status Code6 - Active
Class Status DateThursday, January 9, 2025
Primary Code007
First Use Anywhere DateFriday, March 1, 2024
First Use In Commerce DateFriday, March 1, 2024

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, January 9, 2025
Primary Code009
First Use Anywhere DateFriday, March 1, 2024
First Use In Commerce DateFriday, March 1, 2024

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateThursday, January 9, 2025
Primary Code011
First Use Anywhere DateFriday, March 1, 2024
First Use In Commerce DateFriday, March 1, 2024

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateFriday, March 22, 2024
Primary Code012
First Use Anywhere DateFriday, March 1, 2024
First Use In Commerce DateFriday, March 1, 2024

Trademark Owner History


Party NameVirginia Truck Center, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRoanoke, VA 24019

Trademark Events


Event DateEvent Description
Friday, March 22, 2024NEW APPLICATION ENTERED
Monday, August 19, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, August 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 9, 2024NON-FINAL ACTION E-MAILED
Wednesday, October 9, 2024NON-FINAL ACTION WRITTEN
Wednesday, October 9, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, January 9, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 9, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 9, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 30, 2024ASSIGNED TO EXAMINER