| Serial Number | 88982884 |
| Word Mark | EXCEL AT EXCELLING |
| Filing Date | Tuesday, July 9, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 2, 2021 |
| Registration Number | 6548598 |
| Registration Date | Tuesday, November 2, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 19, 2019 |
| Goods and Services | Business training; Leadership development training for businesses; Training services in the fields of sales; Training services related to finance and insurance regulatory compliance, human resource regulatory compliance, and consumer protection and safety regulatory compliance; Business education and training services, namely, developing customized curriculums for in-company leadership and executive development training programs; Providing training for operators of automotive dealerships in the fields of business management, business operations, customer service, human resources, sales and marketing, finance and leasing, automotive repair, maintenance and service, automotive insurance, and leadership |
| Goods and Services | Insurance, namely, underwriting services for obligations and liabilities arising out of the use, ownership, selling, and financing of a vehicle; Providing financial information, management and analysis services in the vehicle industry; Third-party extended warranty services, namely, vehicle service contracts on vehicles manufactured by others for mechanical breakdown and servicing; Insurance services, namely, insurance underwriting and claims administration of guaranteed asset protection contracts and policies; Insurance services, namely, insurance underwriting and claims administration of vehicle protection and coverage plans, warranty protection plans for parts and workmanship, and warranty protection plans for wheel, tire, paint and appearance of motorized vehicles; Providing extended warranties on vehicles for vehicle repairs, emergency roadside assistance, meal and lodging expenses due to vehicle breakdown, rental car benefits, road hazard protection and benefits related to assisting vehicle owners when they have lost keys or have been locked out of their vehicles; Providing extended warranty services, namely, service contracts and vehicle protection plans being service contracts, all for leased motor vehicles; Providing prepaid preventive scheduled maintenance service plans for motor vehicles |
| Goods and Services | Business management; business consulting services; business management, organization, and operation consulting services; consulting in the field of sales methods, sales management, and sales improvement; business consultation in the field of customer service and customer retention; personnel placement and recruitment for vehicle dealerships; consultancy related to personnel recruitment; audit reviews in the nature of regulatory compliance audits, namely, conducting business audits for purposes of ensuring regulatory compliance by businesses; developing customized personnel management materials for others; conducting employee surveys for others for purposes of improving employee performance and morale provided to vehicle dealerships; human resources analysis and consulting services provided to vehicle dealerships; providing office functions |
| Goods and Services | Testing, analysis and evaluation of the services of others to determine conformity with certification standards; providing quality assurance services in the field of consumer lending services; safety audit services to improve safety of employees on automotive dealership and repair sites; software as a service (SAAS) services featuring software for tracking and monitoring financial performance; software as a service (SAAS) services featuring software for the purpose of conducting automobile purchase and sale transactions; providing online non-downloadable computer software for displaying electronic contracts and collecting electronic signatures for verification of approval of such contracts; software as a service (SAAS) services featuring software for recording, storing, indexing, searching and displaying video files; providing temporary use of online non-downloadable computer software for use in automobile insurance claims processing and payment; development of computer software for use in the vehicle industry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 17, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 4, 2021 |
| First Use In Commerce Date | Tuesday, May 4, 2021 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 17, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, May 4, 2021 |
| First Use In Commerce Date | Tuesday, May 4, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 17, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, May 4, 2021 |
| First Use In Commerce Date | Tuesday, May 4, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 17, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, May 4, 2021 |
| First Use In Commerce Date | Tuesday, May 4, 2021 |
| Party Name | ETHOS GROUP, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75039 |
| Party Name | Ethos Group Innovative Properties, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Party Name | Ethos Group Innovative Properties, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Party Name | Ethos Group Innovative Properties, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Event Date | Event Description |
| Thursday, October 27, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 27, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 27, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, October 27, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 27, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 27, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 30, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 2, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 30, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, September 29, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, September 9, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, September 8, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 13, 2021 | USE AMENDMENT FILED |
| Wednesday, September 8, 2021 | DIVISIONAL PROCESSING COMPLETE |
| Friday, September 3, 2021 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, September 8, 2021 | SOU EXTENSION 3 GRANTED |
| Tuesday, July 13, 2021 | SOU EXTENSION 3 FILED |
| Friday, September 3, 2021 | RESPONSE TO ITU OFFICE ACTION ENTERED |
| Friday, September 3, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 1, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 1, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, September 1, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 1, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 12, 2021 | ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST |
| Monday, August 2, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 13, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 13, 2021 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, July 13, 2021 | TEAS EXTENSION RECEIVED |
| Friday, January 15, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 13, 2021 | SOU EXTENSION 2 GRANTED |
| Wednesday, January 13, 2021 | SOU EXTENSION 2 FILED |
| Wednesday, January 13, 2021 | TEAS EXTENSION RECEIVED |
| Wednesday, September 9, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, September 9, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 9, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 9, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 9, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, July 16, 2020 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, July 14, 2020 | SOU EXTENSION 1 GRANTED |
| Tuesday, July 14, 2020 | SOU EXTENSION 1 FILED |
| Tuesday, July 14, 2020 | TEAS EXTENSION RECEIVED |
| Tuesday, January 14, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 19, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, October 11, 2019 | ASSIGNED TO LIE |
| Tuesday, October 8, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 8, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 8, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 8, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 25, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 25, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 25, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 25, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, July 17, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, July 12, 2019 | NEW APPLICATION ENTERED IN TRAM |