EXCEL Trademark
Trademark Overview
On Saturday, November 1, 2025, a trademark application was filed for EXCEL with the United States Patent and Trademark Office. The USPTO has given the EXCEL trademark a serial number of 99474734. The federal status of this trademark filing is REGISTERED as of Tuesday, June 2, 2026. This trademark is owned by SHANDONG EXCEL LIGHT INDUSTRIAL PRODUCTS CO., LTD.. The EXCEL trademark is filed in the Houseware & Glass Products category with the following description:
Spice shakers; Plates; Bottles, sold empty; Beverage glassware; Dinnerware; Glass jars; Non-electric tea kettles; Jars for jams and jellies of earthenware, glass, porcelain, plastic; Works of art of china, crystal, ceramic, earthenware, glass, porcelain, terra cotta; Candlesticks; Nozzles for watering cans; Cups of plastic; Straws for drinking; Cake plates; Flower pots; Laundry baskets for household purposes; Trays for household purposes; Hand-operated pepper mills; Vases; Serving scoops
General Information
| Serial Number | 99474734 |
| Word Mark | EXCEL |
| Filing Date | Saturday, November 1, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 8282333 |
| Registration Date | Tuesday, June 2, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 14, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording "EXCEL", with a globe integrated into the design of the initial letter "E". |
| Goods and Services | Spice shakers; Plates; Bottles, sold empty; Beverage glassware; Dinnerware; Glass jars; Non-electric tea kettles; Jars for jams and jellies of earthenware, glass, porcelain, plastic; Works of art of china, crystal, ceramic, earthenware, glass, porcelain, terra cotta; Candlesticks; Nozzles for watering cans; Cups of plastic; Straws for drinking; Cake plates; Flower pots; Laundry baskets for household purposes; Trays for household purposes; Hand-operated pepper mills; Vases; Serving scoops |
Classification Information
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, November 1, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Thursday, May 21, 2009 |
| First Use In Commerce Date | Tuesday, December 6, 2016 |
Trademark Owner History
| Party Name | SHANDONG EXCEL LIGHT INDUSTRIAL PRODUCTS CO., LTD. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Zi Bo, Shandong 255000
CN |
| Party Name | SHANDONG EXCEL LIGHT INDUSTRIAL PRODUCTS CO., LTD. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Zi Bo, Shandong 255000
CN |
| Party Name | SHANDONG EXCEL LIGHT INDUSTRIAL PRODUCTS CO., LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Zi Bo, Shandong 255000
CN |
Trademark Events
| Event Date | Event Description |
| Saturday, November 1, 2025 | NEW APPLICATION ENTERED |
| Saturday, November 1, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 16, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 14, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 14, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 2, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 2, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
