| Serial Number | 85873070 |
| Word Mark | EX-GUARD |
| Filing Date | Monday, March 11, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, August 7, 2024 |
| Registration Number | 4531926 |
| Registration Date | Tuesday, May 20, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 4, 2014 |
| Goods and Services | Land vehicle parts, namely, grill guards for semis, tractor trailers, trucks and land vehicles; protective grill shields for semis, tractor trailers, trucks and land vehicles; structural parts for land vehicles, namely, guards for the protection of automotive grills, air intakes, headlights and other front-mounted features |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 15, 2013 |
| Primary Code | 012 |
| First Use Anywhere Date | Sunday, November 1, 2009 |
| First Use In Commerce Date | Sunday, November 1, 2009 |
| Party Name | HOLT SALES AND SERVICE, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DES MOINES, IA 50317 |
| Party Name | HOLT SALES AND SERVICE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DES MOINES, IA 50317 |
| Party Name | Excel Concepts, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ankeny, IA 50021 |
| Party Name | Excel Concepts, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ankeny, IA 50021 |
| Party Name | Excel Concepts, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ankeny, IA 50021 |
| Event Date | Event Description |
| Wednesday, December 18, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 18, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 18, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 29, 2014 | ASSIGNED TO LIE |
| Wednesday, January 29, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, March 15, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 20, 2013 | ASSIGNED TO EXAMINER |
| Thursday, June 20, 2013 | NON-FINAL ACTION WRITTEN |
| Thursday, June 20, 2013 | NON-FINAL ACTION E-MAILED |
| Thursday, June 20, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 7, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 12, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 4, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, June 13, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, August 7, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 4, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 20, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 20, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 19, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 7, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 7, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, August 7, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, August 7, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, August 7, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, May 20, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, May 20, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, August 7, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |